About Beach and Bay Realty Cronulla

Beach & Bay Realty specialises in the marketing and sale of properties by the coast and waterways of Southern Sydney. As an established Cronulla business of 11 years we have expanded, creating a new division on the South Coast to cater to our many clients who live in the Sutherland Shire but also maintain property on the South Coast.

Beach & Bay Realty is very different from the typical real estate office. We are not interested in being the biggest real estate office in Cronulla or the Sutherland Shire, actually we quite enjoy being a small, boutique office. We are known for our flexibility in approach and evolve with the continual changes in technology and our economy.

Real estate is an industry that has certainly benefited from online technology and we aim to maximise these benefits for our clients. We are focused on having a huge presence within the ever increasing online community. This is why we embrace twitter, blogs and facebook to name just a few.

Meet the Team

The sales people: Natalie Vials, Kylie Emans, Maria Ryan and Henk Emans, enjoy selling real estate and are all active members of our local networks.

Kylie Emans is the Managing Director and started Beach & Bay Realty in 2001. Kylie is a Licensed Real Estate Agent and became an Auctioneer in 2008. Kylie has a loyal following of clients from her 14 years in the industry. Kylie loves blogging...

Natalie Vials is a Licensed Real Estate Agent who has a database of clients she sells for over and over again. Born and bred in the Sutherland Shire, Natalie has a proven track record and is constantly reaching new heights in her sales achievements, while running a marathon or 2 in her spare time. Natalie loves tweeting…

Maria Ryan is a Licensed Real Estate Agent who is approachable, has a wonderful rapport with clients and a loyal network spanning her 20 years of running businesses in the Sutherland Shire.

Henk Emans is a Licensed Real Estate Agent with over 25 years experience. Henk still sells the odd property concentrating on the South Coast but also spends time on his hobbies of walking, travel, languages and bridge.

Michael Cerny is our all things IT guru. He became a permanent member of staff in 2008 with our increase in technology and website needs. Michael’s most recent focus has been integrating the online auction results, blogs and social networks such as twitter and facebook with the Beach & Bay website. Michael loves his wife…

Technology in Real Estate

With our focus on having a huge presence within the ever increasing online community we found it necessary to have Michael join our team on a permanent basis. Not interested in designing a website that stays the same for the next 10 years… each time you get onto our site you will see changes… improvements in functionality, services, features… let us know what will help when you are looking to buy or sell a house and see if we can help make it happen.

And since you are getting to know more about us on the internet, can I say we are very much a web obsessed real estate business. We know we have lots more to learn but we are captivated by the opportunities that the internet has opened up to both sellers and buyers alike and anyone interested in real estate.

Auction Result Updates

On our website you might have noticed the “Auction Results” and “Forthcoming Auctions” tabs. Beach & Bay has dedicated part of the website to an auction tracking system that shows forthcoming auction details and week by week results in suburbs from Cronulla to Lilli Pilli. The auctions tracked are for our auctions plus all the agents (yes we advertise for our competitors) in the area who have properties going to auction in the suburbs of CCronulla, Woolooware, Burraneer, Caringbah South, Caringbah, Lilli Pilli and Dolans Bay.

This has now been operating since Feb 2008 so there is a wealth of information on our site for all to view.

E-Newsletter

Subscribe online to our auction newsletter and you will receive a short and sweet email with our monthly property of the week and all the auctions scheduled to go to auction that week, with details of sold prior results where possible.

Blogging

Beach & Bay Realty was the first office in the Sutherland Shire to have a blog focusing on real estate issues in our local area and across the board issues affecting the real estate market. This is updated regularly, sometimes daily and all our staff contribute. It is also an interactive site where clients can make comments. Although there are not so many comments on there (we didn’t realize people would be so shy), the visits to these pages are quite impressive.

Our latest blog

Sydney is one of the most expensive cities in the world to live, and don’t we know it as home owners/mortgage holders! Recently I investigated the different gas and electricity companies after buying a new home and needing a gas provider for the 1^st time. I have always steered clear of contracts with utility providers, but there are some real incentives out there now, especially for those who lock in to a 2 year contract. There are also incentives for paying on time and using a direct debit arrangement. So depending on the provider you can save up to 20% depending how you pay, when you pay and how long you sign up for. What makes this process even easier is websites like iselect.com.au which compares the pricing and terms of all the providers, bundles up packages showing incentives and is a one stop shop of information. In the end after calling a few providers direct and with talk of megajoules and megawatts?! I decided to go with iselect.com.au who stepped me through the different packages available. Iselect.com.au are paid directly by all the utility companies and are paid the same commissions so they don’t steer you towards one provider over another. You can call or do it over the net. 2 days later my gas and electricity was connected and I will be receiving $100 back on my first bill. Just in time for winter…

Benefits of Social Networking

Services like twitter and facebook have gained enormous popularity and a huge following in recent years and Beach & Bay Realty has integrated these social networking services into our marketing including our website.

About Twitter

Twitter is a social networking service that enables its users to send and read other users' updates known as tweets. Tweets are text posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).

By integrating these online social networking tools Beach & Bay strives to be one step ahead of the rest. Our team can constantly upload new information as soon as it is available. For example:

• A Beach & Bay agent holds or attends an auction and can tweet information as it happens and details appear on the Beach & Bay website instantly. Eg bidding amounts, auction result etc.
• A new property for sale could be announced as soon as a contract arrives – no need to wait to advertise in the local paper the following week – instant marketing – instant responses.
• Everyone has direct access to all new information and the ability to respond and communicate with agents directly and instantly.

The benefits are not just for Beach & Bay Realty, but also for the people looking to buy or sell property in our area. These new tools allow us to communicate instantly with our clients.

Quick Facts & Stats About Facebook

• More than 100 million users log on to Facebook at least once each day
• The fastest growing demographic is those 35 years old and older
• More than 4 million users become fans of Pages each day
• More than 40 translations available on the site, with more than 50 in development
• There are more than 30 million active users currently accessing Facebook through their mobile devices.
• http://www.facebook.com/press/releases.php?p=87889

Why wouldn’t we take advantage of this! Some people may think that we might be tapping into the wrong market, or the people who use Facebook or Twitter are not interested in buying real estate, maybe they think they are too young. They couldn’t be more wrong;

The changing audience offers Beach & Bay the opportunity to use social networks as a vehicle for targeting all demographic groups.

Everyone here at Beach & Bay is really excited about the new opportunities available through digital media. If you have any feedback or suggestions we’d love to hear from you! Send us an email, a blog comment or a tweet… alternatively give the office a call on 9527 0008. Yes we still use phones as well!

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