About Beach and Bay Realty Cronulla

Beach & Bay Realty, located in Cronulla, Sydney, sells real estate in the Sutherland Shire and St.George area.

Beach & Bay Realty is very different from the typical real estate office. We are not interested in being the biggest real estate office in Cronulla or the Sutherland Shire, actually we quite enjoy being a small, boutique office. We are known for our flexibility in approach and evolve with the continual changes in technology and our economy.

Real estate is an industry that has certainly benefited from online technology and we aim to maximise these benefits for our clients. We are focused on having a huge presence within the ever increasing online community. This is why we embrace twitter, blogs and facebook to name just a few.

Meet the Team

The sales people: Natalie Vials, Kylie Emans, Maria Ryan and Henk Emans, enjoy selling real estate and are all active members of our local networks.

Kylie Emans is the Managing Director and started Beach & Bay Realty in 2001. Kylie is a Licensed Real Estate Agent and became an Auctioneer in 2008. Kylie has a loyal following of clients from her 12 years in the industry. Kylie loves blogging...

Natalie Vials is a Sales Consultant who has a database of clients she sells for over and over again. Born and bred in the Sutherland Shire, Natalie has a proven track record and is constantly reaching new heights in her sales achievements, while running a marathon or 2 in her spare time. Natalie loves tweeting…

Henk Emans is Director and Licensed Real Estate Agent. Henk Emans sells real estate in the St. George area, in particular in Lugarno, Peakhurst and Oatley where he sells for long term clients on a regular basis. Henk with a wealth of knowledge due to being in the business so long and having a previous life as a corporate banker, is the sensible one of the group! Henk loves online banking…

Rachael Lord is the dynamic assistant to our sales team. Recent teaching volunteer in Ghana, Rachael is our humanitarian, tech savy support. Check out Rachael’s blogs on Ghana and her success in building a classroom and her charity efforts on our blogsite.

Michael Cerny is our all things IT guru. He became a permanent member of staff in 2008 with our increase in technology and website needs. Michael’s most recent focus has been integrating the online auction results, blogs and social networks such as twitter and facebook with the Beach & Bay website. Michael loves his iphone…

Technology in Real Estate

With our focus on having a huge presence within the ever increasing online community we found it necessary to have Michael join our team on a permanent basis. Not interested in designing a website that stays the same for the next 10 years… each time you get onto our site you will see changes… improvements in functionality, services, features… let us know what will help when you are looking to buy or sell a house and see if we can help make it happen.

And since you are getting to know more about us on the internet, can I say we are very much a web obsessed real estate business. We know we have lots more to learn but we are captivated by the opportunities that the internet has opened up to both sellers and buyers alike and anyone interested in real estate.

Auction Result Updates

On our website you might have noticed the “Auction Results” and “Forthcoming Auctions” tabs. Beach & Bay has dedicated part of the website to an auction tracking system that shows forthcoming auction details and week by week results in suburbs from Cronulla to Lilli Pilli. The auctions tracked are for our auctions plus all the agents (yes we advertise for our competitors) in the area who have properties going to auction in the suburbs of CCronulla, Woolooware, Burraneer, Caringbah South, Caringbah, Lilli Pilli and Dolans Bay.

This has now been operating since Feb 2008 so there is a wealth of information on our site for all to view.

E-Newsletter

Subscribe online to our auction newsletter and you will receive a short and sweet email with our monthly property of the week and all the auctions scheduled to go to auction that week, with details of sold prior results where possible.

Blogging

Beach & Bay Realty was the first office in the Sutherland Shire to have a blog focusing on real estate issues in our local area and across the board issues affecting the real estate market. This is updated regularly, sometimes daily and all our staff contribute. It is also an interactive site where clients can make comments. Although there are not so many comments on there (we didn’t realize people would be so shy), the visits to these pages are quite impressive.

Our latest blog

I've just come back from a real estate conference in New York and this is the sale they are all talking about in Manhattan – an apartment at 15 Central Park West - which a Russian fertilizer billionaire named Dmitry Rybolovlev bought for $88mil for his 22year old daughter! They are saying he paid full price! It has shattered any previous New York record. http://15centralparkw.com/ So amongst the doom and gloom we hear on the news all the time, there is a little bit of rosiness for you! Locally, as the real estate market kicks into gear, we are all wondering what sort of year it is going to be.  Last year at this time, we had already had the Queensland floods and were about to experience the affects of the Christchurch earthquake quickly followed by the Japanese earthquake, tsunami and nuclear meltdown.  Understandably, everyone was very jittery. The first auctions for our area are scheduled for Saturday 11th February so all eyes will be on these properties and before those auctions the Reserve Bank will meet next Tuesday, 7th February with all indications there might be an interest rate reduction. However it turns out, Beach & Bay is looking forward to another year of assisting past clients and new clients in the smooth, stress-free sale or purchase of their property.    

Benefits of Social Networking

Services like twitter and facebook have gained enormous popularity and a huge following in recent years and Beach & Bay Realty has integrated these social networking services into our marketing including our website.

About Twitter

Twitter is a social networking service that enables its users to send and read other users' updates known as tweets. Tweets are text posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).

By integrating these online social networking tools Beach & Bay strives to be one step ahead of the rest. Our team can constantly upload new information as soon as it is available. For example:

• A Beach & Bay agent holds or attends an auction and can tweet information as it happens and details appear on the Beach & Bay website instantly. Eg bidding amounts, auction result etc.
• A new property for sale could be announced as soon as a contract arrives – no need to wait to advertise in the local paper the following week – instant marketing – instant responses.
• Everyone has direct access to all new information and the ability to respond and communicate with agents directly and instantly.

The benefits are not just for Beach & Bay Realty, but also for the people looking to buy or sell property in our area. These new tools allow us to communicate instantly with our clients.

Quick Facts & Stats About Facebook

• More than 100 million users log on to Facebook at least once each day
• The fastest growing demographic is those 35 years old and older
• More than 4 million users become fans of Pages each day
• More than 40 translations available on the site, with more than 50 in development
• There are more than 30 million active users currently accessing Facebook through their mobile devices.
• http://www.facebook.com/press/releases.php?p=87889

Why wouldn’t we take advantage of this! Some people may think that we might be tapping into the wrong market, or the people who use Facebook or Twitter are not interested in buying real estate, maybe they think they are too young. They couldn’t be more wrong;

The changing audience offers Beach & Bay the opportunity to use social networks as a vehicle for targeting all demographic groups.

Everyone here at Beach & Bay is really excited about the new opportunities available through digital media. If you have any feedback or suggestions we’d love to hear from you! Send us an email, a blog comment or a tweet… alternatively give the office a call on 9527 0008. Yes we still use phones as well!

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