The Winter Holidays Mall Report – June 2015

IMG_20150630_152406With almost weekly posts in Sydneywide blogs and print media on all the latest Cronulla food eateries opening and established businesses getting their well-earned mentions, Cronulla is now a 4 season, busy beachside hub. Combined with school holiday activities such as Cronulla on Ice, winter in Cronulla has been particularly hectic this week and businesses are enjoying the crowds.

IMAG4696_1Starting from the South, Gelatissimo will open for business in September and its location will make Cronulla the last Sydney beachside suburb for the popular gelato chain.

The Best Little Bookshop In Town has well and truly settled into their new location, great to see the former Australand Greenhills Beach shop front finally filled up!


IMG_20150630_153503After months of uncertainty, the iconic, heritage listed Commonwealth Bank has been sold to local developers…

Heading east opposite South Cronulla Beach, the highly talked about Eat Burger Cronulla (opened by locals of Mims Espresso and Eatery in Burraneer) is starting to take shape and is set to open in mid July where the Balkan Restaurant once sat.

IMAG4699_1_1Continuing north, Earth Angels have moved and we are patiently waiting for new organic store Naked Foods to open for business next to Cold Rock Ice Creamery.

At the top end of the Mall, popular clothing store Flirty is now Loft 18 and below Cronulla Cinemas, the shop fronts of McDonalds and Firstech Computers still sit empty, waiting to see who will move in…

2015-06-30_15.28.58A new temporary addition to the Mall for the winter school holidays is the popular Cronulla CBD’s ‘Cronulla on Ice’, don’t forget to book!

Do you know of any other changes happening in the Mall or around Cronulla? Let the team at Beach & Bay Realty know!

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The Block Triple Threat 2015 Auction Results

Last night Channel Nine’s The Block handed out $3.165mil in prize money to the four couples, representing the biggest prize pool received on one single TV episode in the world.

Crazily enough, all teams left the show with at least a $665,000 boost to their bank balances, a stark contrast to the disappointing results of last season.

theblockThe auction results of the designer apartments on Darling Street in South Yarra were:

  • 1st – Dea & Darren – SOLD $2,290,000
    Reserve set at $1.455mil
    Profit of $835,000 plus $100,000 for winning
  • 2nd – Josh & Charlotte – SOLD $2,200,000
    Reserve set at $1.39mil
    Profit of $810,000
  • theblock23rd – Tim & Anastasia – SOLD $2,175,000
    Reserve set at $1.42mil
    Profit of $755,000
  • 4th – Jess & Ayden – SOLD $2,000,000
    Reserve set at $1.335mil
    Profit of $665,000


The four auctions were all fast paced and over in a matter of minutes with opening bids exceeding the reserve prices. In a split second Jess & Ayden made $365,000 thanks to a generous opening bid of $1.7mil smashing their reserve.

The winners and almost instant millionaires Dea & Darren were crushed last year after taking home just $10,000 for their hard work on The Block’s Glasshouse series in Prahran, what a turnaround!

theblock3The question every viewer was asking, were the reserves set too low? Or is it the market in Melbourne driving up the selling prices, especially for popular brand new furnished designer apartments in one of South Yarra’s most prestigious streets?

In Sydney, the citywide auction clearance rate hit a staggering 91% last week (APM), while the same week last year saw clearance rates at 71%. With median property prices in Sydney exceeding $900,000, it’s no wonder the auction clearance rates have jumped significantly in the last year. Sydney has led the Australian housing price growth with property values rising 14.1% in the last year, double that of nearest rival Melbourne with 7.2%.

In Melbourne, 87% of homes were sold at auction last week compared with 63% last year, so were The Block’s crazy results a truthful representation of the market? The market is definitely booming but we have to keep in mind that it is a TV show and they really did take a hit last season so reserves were probably on the conservative side.

Next season The Block returns to Prahran with the upcoming series to be filmed at the obsolete Hotel Saville on Commercial Road.




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Leaving a Job You Love

Today is my last day at Beach & Bay Realty. I wanted to take a few moments to say a heartfelt goodbye. I got so lucky 4 years ago when Beach & Bay took me in as an 18 year old, fresh out of highschool. I’ve LOVED working here and have nothing but praise for Kylie, Natalie, Henk, Nadine, Misa and Kirstie (my second family). I have learned so much working in real estate with a company made up of people who enjoy their jobs, work really hard and encourage you to dream big.

Working with a boss like Kylie Emans has been inspiring. Firstly, because she’s a successful business woman. And secondly, because she’s someone who strikes the perfect balance between dedication to her career and enjoying the rest of life. Her love of travel has had a huge influence on my vacations and I’m sure most 22 year olds can’t say they’ve been to 4 continents and 12 countries during their work holidays.

Not only this, Beach & Bay has taught me that regardless of how big your company is, you can make a difference. Since I’ve worked here we have raised almost $40,000 for various projects – including building a classroom in Ghana, Worlds Greatest Shave, raising money for Tenelie Pawley, Swags for Homeless and kicking booze for Dry July.  Everyone can make an impact on the world around them. There’s no excuse!

Bye Bye!

"Sure Rachael, you can be a bald receptionist"

A classroom built in 2008

Kylie Emans - Boss, Mentor, Friend!

The ever smiling Merv (middle), may he rest in peace.

I’ve also grown to appreciate the idea of quality vs quantity. Being a small independent agency we may not be the biggest or have the most listings, but we work really hard on the ones we have.  I am so grateful to get the opportunity to work on marketing the Sammut Developments Drift Apartments. Standing in the penthouse apartment and admiring the incredible architecture and view of the ocean will be a highlight!

The agents at Beach & Bay work together and so I’ve discovered the joys of teamwork. It’s not a cut-throat competitive environment, rather coming to work is one place I know no matter what, I will be supported. How lucky am I to have that so early in my life! It’s certainly set the bar high for any future work situations.

I have enjoyed working with families from the Sutherland Shire and being a part of their buying and selling experience. I have met some amazing locals who have had an impact on my life. A shout-out must go to Merv who visited the office on a weekly basis. We sadly lost Merv last year and I still double-take whenever a grey haired man walks by.

Finally, working on the I Love Cronulla project with the team has also been a wonderful experience, as I’ve gotten to know my community both online and offline. It’s also taught me – when it comes to business (and life) to do things differently, and to take the entire focus off the dollar. Sure, I Love Cronulla doesn’t make us any money as a real estate company, but it keeps us connected with the area and we get to know the locals. No complaints here! A HUGE thank you to everyone who has gotten involved, who comments, who provides feedback and suggestions, you’ve been terrific! I am moving to The Inner West so from now I’ll be checking the site as a visitor for tips!

So goodbye team, goodbye blog, and goodbye Cronulla. It’s been great!

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Your Homes New Address: Individual Property Websites

There is no denying that we now live in a digital world.

I’m writing this on my Iphone while catching the train (I looked up the timetable on app Tripview). After finishing this blog I will browse online news and chat with my friend in Canada via skype (again, on my mobile). After the conversation (which costs me nothing), I may even update my Facebook status telling my wider network how much I miss this person! And this is all in the space of an hour!

As a Communications student, social media manager at Beach & Bay and…average Gen Y twenty-something, it still baffles me when I see some real estate agencies afraid to embrace online technology. The World Wide Web makes distance much smaller and client bases much larger. Having an online presence is completely changing the way we can now market and sell real estate, and if you ask us here at Beach & Bay, we think it’s wonderful! One example of a new form of technology is the individual property website. They make sense really; your home has a fixed physical address, so why shouldn’t it have an online one too? Now that almost everyone in the world is embracing Facebook (seriously, if Facebook was a country it would be the 3rd largest) and creating an online version of themselves, why then, shouldn’t your most valuable asset have its own landing page?

Individual property websites are fantastic tools for buyers and sellers alike. The links can be easily shared among friends and family and a wealth of information is provided to help decision makers assess if the property is right for them. Sure, a website may never replace seeing a property in the flesh and getting a “feel” for it sensually, but it’s the second best step! Also, there are other ways to re-create that emotional experience for the buyer – through videos, interactive floor plans and of course, good old fashioned real estate copy.

We currently have two waterfront properties which both have individual property websites. The listing prices are quite different and so the budget for marketing determined what kind of website we chose. showcases a breathtaking waterfront in Randell Avenue Lilli Pilli and so is more exclusive. With a username and password (U: view, P: waterfront), clients can enter the details and explore the architecturally designed property from the comfort of their own homes. The interactive floorplan allows people to navigate around the rooms, clicking on the arrows and seeing the room as if they were standing at that spot. The video combines gorgeous location shots with music and takes buyers on a journey around the house. We dare you to watch it and claim you wouldn’t want to live there! showcases 84 Loralyn Ave, St Georges Basin, which is a perfect holiday home or artists retreat for those within a smaller price range. This is a more basic website and includes the details, photos and a printable floorplan. Our agency is located over 2 hours away from this property but this is not a huge issue when you utilise the technology at hand! Sending this website to inter-state buyers who might want to buy an investment property is so easy!

If you have any questions about marketing your property, please feel free to contact us. Our individual property websites are created in-house by our very talented web designer Michael Cerny.

Also; our Managing Director Kylie Emans is currently in New York attending the Inman Real Estate Conference so I’m sure we will have hundreds more marketing ideas very shortly!


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Love Cronulla? Help us keep the site running over Christmas!

The Beach & Bay Realty office will be closed from Thursday 22nd December until Monday 9th January 2012 which means our beloved facebook page I Love Cronulla won’t be regularly updated. Iphone paparazzi Kylie Emans will most likely post the occasional photo and status – but we would LOVE it if you, the Cronulla community would help us keep I Love Cronulla running. If you know of any up & coming events, local news or stories – please feel free to share on the wall. Recommend restaurants, shops and businesses to each other. Rave about the best beaches in town, things to do or places to see.  Keep the conversation going!

Love the I Love Cronulla team.


Kylie, Rachael & Kirstie

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Swags for Homeless Partner with Channel 10!

Throughout 2011 we decided to support Swags for Homeless, a not-for-profit organisation that provides durable swag backpack beds to rough sleepers.
Gaining international recognition for the fantastic design, the charity also recently won the 2011 Human Rights Award!

We are so proud to be affiliated with this wonderful cause and are very excited to see that Channel 10 has just partnered with the organisation. Throughout 2012, The Ten Network will be making and showing Swags for Homeless television commercials. Check out the first Christmas edition below!


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Register for 2012 Sutherland Shire Relay For Life

The Sutherland Shire Relay for Life is an annual event that draws thousands of locals together, raising money for the Cancer Council NSW. Fun-filled and very family friendly, the community spirit of our area shines through each and every participant. Teams ‘compete’ for 24 hours, running, walking or skipping their laps. Live entertainment, food stalls, costumes and the treasured Cancer Survivors walk make this a memorable event. If your team registers before the 31st of December, you could win a delicious deli hamper from HAM – Harry & Mario have proudly donated. Registrations prior to April 2012 are $15 per person.

Save the date: 5th May 2012
Sylvania Althetic Track, Belgrave Sylvania


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Summer in The Shire: The Dark Side of Tanning

With the start of summer I thought it might be a good time to post about the NSW Governments ‘Dark Side of Tanning’ campaign. Only yesterday I found myself laying by the pool soaking up some sun. Sure I was wearing sunscreen, but I still hoped to come away with a little colour. Despite knowing the dangers, I’m still silly enough to think a tan looks healthy. After reading articles on this website, I’ll be sticking to fake-tan from now on!

Fun Facts about Tanning

  • Tanning is skin cells in trauma, trying to protect themselves from cancer
  • One damaged skin cell can start a melanoma growing
  • Australia has the highest incidence of melanoma in the world for both males and females – more than twice those in other countries

 Protecting yourself in The Sutherland Shire

–          Choose shaded beaches such as Darook Park or Blackwoods. Park your towel under a tree! If you head down to Wanda or Elouera Beach, try and take an umbrella.

–          If your children compete in team sports or exercise outdoors, make sure they are loaded up with sunscreen

–          When bush-walking around the Royal National Park wear protective clothing, sunglasses and a hat!

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Bundeena Locals Let Loose From The Island

Despite the picture perfect gorgeousness of Bundeena, living in paradise does have its drawbacks. With limited access to a variety of shops, healthcare facilities, the ongoing issue with Ambulance support and of course, the dreaded 7pm ferry cut-off! Living in the sleepy community town for 10 years I often found myself sprinting down the street, desperate to make the last ferry which slinks it’s way across the Port Hacking to Cronulla (or ‘the mainland’ as we called it) at 7pm. As a kid I couldn’t care less. Why would I WANT to leave Bundeena? All I cared about was climbing trees in ‘The Natio’ or jumping off the wharf with my fellow wharf rats. Evenings were spent applying aloe-vera to sunburned skin and hanging out with friends in their back-sheds. But as the years went by I yearned to join civilisation. I wanted to be able to have dinner with school friends and not have to sleep on their floor. Alas, it was not meant to be. And so I moved out at age 18.

In June this year, the Bundeena& Maianbar Chamber of Commerce trialled a night time ferry – to take residents and tourists from Cronulla to Bundeena at 10:30pm and from Bundeena to Cronulla at 11pm. Tickets were $10 and 130 tickets were sold!

This coming Saturday, the 3rd of December – the night ferry is back once more! If it proves a success, they plan to run one at the start of each season. It’s a great opportunity for Bundos to get their Cronulla fix, see a movie, attend a party or eat at a restaurant on the other side of the water. With taxi’s costing $60 and upwards this is a bargain! Plus the drive through the Royal National Park can be dangerous on any given day, add alcohol to the mix and you have a lethal combination. If you plan on having a few drinks, this night time ferry is perfect!

Bundeena/Cronulla Night-time Ferry Details:
Saturday 3rd December
$10 – intoxicated patrons will be refused a ride
Cronulla 10:30pm
Bundeena 11:00pm
Marnie Sigal, 0419254981.

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Photos from our Christmas Party at Sting Cronulla

Beach & Bay Realty would like to extend a HUGE thank you to everyone who came along to Sting Bar Cronulla on Saturday the 19th November. We packed out the venue and had a blast raising money for Swags for Homeless in the process. For the full photo set see HERE.

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