How can a stylist help an agent?
Kathryn: A stylist can help by working with the agent on the presentation of the property. A stylist can discuss ideas on how to make the property looks its best and then implement those ideas to increase the appeal and value of the property.
Kylie: A stylist can be an agent’s secret weapon. It’s hard for an agent to make suggestions as sometimes people can take an offence. When an independent person like an experienced stylist offers their point of view, vendors are more open to their opinion. In the competitive and sophisticated real estate market today hiring furniture is normal and becoming more and more common.
How much value can simple styling add to the sale price?
Kathryn & Kylie: A massive difference!
Kathryn: If the property is styled correctly it automatically goes up in value in the eyes of potential buyers. Property values can increase exponentially if the vendor invests some time and thought into how the property looks, feels and overall presentation.
Kylie: The Sale price and speed of sale increases when a property is styled. The leaking tap in the bathroom must be fixed! Little things can be deterrents from the property itself.
What are the most basic styling improvements that you both agree can boost the overall feeling of a property for sale?
1. Clean and de-clutter.
2. Choose the right furniture to make the property feel bigger.
3. Choose accessories and artwork that enhance the property but do not distract.
4. Painting the property can go a long way. Lighten and brighten the colour scheme throughout.
5. Attend to and fix any small jobs before sale. You want the property to look in great condition.
What’s the biggest mistake a seller makes when they put their property on market?
Kathryn: That they overlook getting the property styled by a professional. A lot of people think that they can do it themselves. Calling in the professionals saves you time, money and at the end of the day you will know that you have sold for the highest price possible.
Kylie: The biggest mistake is selling a property vacant with no furniture.
If you had to avoid a certain item, statue, accessory or ornament in a property, what would it be?
Kathryn: I think it would have to be Grandma’s Old China collection! Get rid of it quick!
Kylie: Photographs of the family, it can be a distraction from the property/room itself if potential clients recognise any familiar faces – keep it neutral. The kitchen bench needs to be bare with a simple centrepiece like a bowl of fruit. Take off the fridge magnets! Bathroom should be 5 star hotel clean with new towels and please put the toilet seat down!
Any favourite products to spruce up your home?
Kathryn: Here are some great products which will help your property stand out from the crowd…
1. Titan Table Lamp from Freedom
2. Hamret Copper Dish from Citta Design
3. November 1927 from Society 6