With the dreaded end of financial year now behind us, I thought it would be appropriate to take a trip down memory lane and look at what has happened at Beach & Bay Realty in the last year. June 2010 marked our 10th birthday, and we don’t often toot our own horn, but when an important milestone like that comes around, it’s a cause for celebration.
Kylie Emans started Beach & Bay Realty with many great ideas. She wanted the agency to be independent of franchises, technologically advanced and with agents committed to ethical practice – honest, hardworking and fair. From the get go Beach & Bay has been at the forefront of adapting to changing technologies, embracing the internet as an advertising medium from the very beginning. Over the last year we have been working tirelessly to improve our website – collecting auction results for the public as usual but also adding more and more features.
In the last year….
Looking at Beach & Bay Realty Offline
- Beach & Bay had a record month in February 2010, selling over $15 million dollars worth of property. Considering only 2 agents were responsible for these sales this is an enormous achievement, if we do say so ourselves!
- Beach & Bay was appointed the exclusive selling agents for Drift Cronulla, a luxury lifestyle apartment block with state of the art inclusions. Everyone here was absolutely blown away by these enormous prestige properties which set a benchmark not only for Cronulla, but Sydney-wide in regards to apartment living. Starting from $2.25million, built by Sammut Developments, and located in the heart of Cronulla, Drift attracted a lot of attention.
- Kylie Emans was nominated for a Telstra Businesswoman of the Year award
- Yet again we have had another full year of secret sales at record prices, proving that our database is not just a gimmick but an excellent selling tool and one we actually use. Instead of 1000′s of names on a list we work with a handful of value clients.
Looking at www.beachandbay.com.au
- 25,000 people have visited our humble independent website
- You have looked at over 78,000 pages
- 11,165 of you are new visitors – (thanks for stopping by, we love you and hope you come back!)
Auction results
- 12,768 is the number of times our auction results have been viewed. We provide this service for free because we want to be the local experts and we want to share our love of realestate with you. (We were also a bit tired with the lack of coverage of our area.)
- 1344 is the number of times our blog has been read – Don’t be frightened guys, we encourage you to stop by and read more. It’s not all real estate talk we promise. We cover local events, charities, property news, current affairs. And if there is a specific topic you would like addressed, just let us know!
Drift, Cronulla by Sammut Developments
- Drift listings, blogs and posts on Sammut Developments were viewed over 5600 times on our website alone. Many of you wondered what living in the Drift Penthouse would be like and this listing was viewed over 1200 times.
Fundraising for Teneile
- Natalie Vials put the call out to help a friend and past client whose daughter had suffered from brain damage. We developed a website for Teneile Pawley, hoping to raise money to go towards medical costs and buying her a much needed wheelchair. Online donations came pouring in, Nat’s husband, Steven Vials, ran 250km through the Kimberleys to raise support and we topped it all off with a HUGE party at the Brass Monkey Cronulla. To date we have raised $25,000 in 6 months and will continue to support this great cause.
Fundraising for The Leukaemia Foundation
- I asked Kylie if it would be ok if her front of desk –marketing & social media manager was bald. She asked if it was just a new hairstyle I wanted to try (I’ve been known to do drastic things to my hair) and I told her no, it was for the World’s Greatest Shave. With Beach & Bay’s full support I raised money for the Leukaemia Foundation online and also held a fundraising night at Northies, Cronulla where staff and clients attended. $7500 in total was raised and I was in the top 30 fundraisers for NSW. Kylie did draw the line at the eyebrows (I said I would shave them too if I raised $8000…so close!).
Cronulla Buzz
- We created a new feature on our website that lists upcoming events in and around Cronulla. This is more work for us, trawling websites, actually reading flyers in our letterbox, and always keeping an eye out, but it means you can plan your weekends in advance, and that we know exactly what is going on in Cronulla. It’s just another way we hope to show you that our staff members live, work and play in Cronulla – and that it’s a great place to buy realestate!
E-Newsletter
- We recently overhauled our e-newsletter to make it packed to the brim with juicy real estate news, auction results, local events, new listings and blog rants. Released fortnightly this is something you don’t want to miss out on! Email info@beachandbay.com.au and tell us you NEED to be put on our mailing list immediately.
REUNCUT Interview with Kevin Turner
- Kylie Emans was interviewed by Kevin Turner on REUNCUT ‘The Daily Internet Show for Real Estate Professionals’. They discussed online marketing, the transition from print media to online media, the benefits of social media (twitter, blogging and facebook) and the impact it is having on the real estate industry.
Property Ad Guru
- Beach & Bay Realty was featured on this American real estate industry website with a spotlight on our auction results section.
Ok, so enough bragging. What about next year you ask?
Well, we aren’t stopping here. We are a force to be reckoned with and we are only going to get better.
- Our website will keep developing (we have an in-house (overworked) web designer).
- Our auction results are going to be more comprehensive
- Our support of charities will continue. July 2010 marks Beach & Bay Realty’s first attempt at “Dry July” where staff members are giving up grog for a month to raise money for adults living with cancer.
- We will continue selling luxury real estate and expanding our marketing (we currently offer individual property websites, the only agents doing so)
- We will be doing more project marketing since our success with Drift. Stand by for news on this.
Watch this space.
