All these social media tools emerging are changing the traditional advertising landscape. It’s a whole new world of advertising and marketing and for business not only is it proving successful it is cost effective. No business who needs to advertise to sell a product of service can afford to ignore this. Tourism Queensland’s recent “The Best Job in the World” advertising campaign is the perfect example of an advertising campaign in this new world of youtube, twitter and facebook!
According to Tourism Queensland chairman Don Morris the campaign generated
- 34,000 entries from almost 200 countries
- Media coverage valued at more than $200 million
- 3 Grand Prixs at the Cannes International Advertising Festival
- Increased tourist numbers already
All this at a cost of $1.7 million! Compare this with Tourism Australia’s $40 million sponsorship of the Baz Luhrman film Australia. $1.7million VS $40 million of tax payers money?
Also in relation to social media, I was interviewed today by Kevin Turner for his website RE Uncut. Kevin provides the public with interesting daily podcasts on real estate issues which aim to inform, educate and entertain real estate agents. We had a discussion about online advertising, social media and the future of real estate marketing. I will provide a link to this interview when the podcasts become available from July 13th, 2009.