Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.


14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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Individual Property Websites

Beach & Bay likes to keep up to date with the latest online marketing techniques so that our properties for sale or auction benefit from maximum exposure.

You often hear web-techs talking about “visits” or “traffic” to a site, in real estate terms this really means “inspections”. We provide so much information online to potential purchasers including professional photography, interactive floorplans (where you can actually point to a room and see what it looks like!), youtube videos, maps & google earth imagery, that buyers now do virtual inspections and then filter fine tune their search. Continue reading

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Marketing Strategies: Apple (Part 1)

Murray is currently finishing up his degree in Business, majoring in Marketing. Anyone in advertising, marketing or communications, could certainly learn a thing or two from Apple!

Generation ‘i’

Why do people consistently refer to their iPhones as “iPhones”, when all other mobiles are just… phones? Why aren’t iPods just another mp3 player? And why is there MacBooks but no Win-Tops?  Well the simple answer – because Apple is clever. Very, very clever.

Apple use what is a called a monolithic branding strategy, where every product line is associated with the Apple name. This association has managed to condense itself to one letter – ‘i’. In the same way McDonalds ascribe the ‘Mc’ prefix to all their menu items, Apple have laid claim to a single letter and slapped it all over themselves.

This one single letter is quite a valuable asset though. Here are some quick ‘iFigures’ from the first financial quarter ending December 26th, 2009. Keep in mind these figures represent the 3-month period leading up to Christmas last year.

Revenue                                              $15.68 billion

Net quarterly profit                             $3.38 billion

Gross profit margin                             40.9%

Mac computers sold                            3.36 million

iPhones sold                                        8.7 million

iPods sold                                           21 million

The figures speak for themselves, but I will provide some perspective. If Apple was a country, it would place 75th (out of 185 nations) on the World Bank’s GDP rankings. This is based on Apple’s 2009 revenues. In the year that has followed, Apple have announced record figures for every quarter. So it is fair to say their ‘ranking’ will only go up.

This success has led to, I believe, a certain mentality within pockets of society. Those who subscribe to this mindset I describe as iPeople or iPersons. Not all who own iPhones are iPeople, but every iPerson has an iPhone.

One final statistic – Apple have sold over 250 million iPods since their initial release in 2001. That’s one iPod for every 24 people in the entire world.

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Same Owners – New Name! Artwork2u

(This blog was written by Almis from Artwork2u)

Smart Art Cronulla is now called Artwork2u. The name was chosen to better reflect the core of the business, i.e. we bring the art to the customer.

We specialise in affordable decorative art and no matter what your artwork requirements are, we have a solution;

Real Estate – If you are selling your house, try our short term leasing option to add to the visual impact of your property

Corporate – We offer a free Business Consultation and provide the option of rotating your artwork every 6 months

Residential – Purchase direct from the showroom or book a free, no obligation Home consultation

Interior Designers – We offer free viewing of artwork on site for you and your client

To learn more about our services and how we do all the work for you, visit our new website –

Beach & Bay Realty: If you would like your Sutherland Shire business to be featured on our blog please contact


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How will Print Media Compete?

In response to Peter Ricci’s blog Internet + Journalism will save newspapers? , and the ongoing print media vs online media debate…

I will start with where Peter Ricci ends, it is so nice to sit with a cappuccino and read the paper on a Sunday morning but that is about the only time that most people have time to do this. It is much more convenient to check the latest news on the internet on the office computer or on the Blackberry, or if like me you are a real estate agent making use of time while you are waiting for clients to turn up at a property inspection. I totally agree with Peter though, newspapers are trying to hold back on the unique and interesting articles, and in particular investigative journalism. It is a much poorer society when the public doesn’t read this sort or journalism but the newspaper business needs to understand that people are too busy to walk to the newsagency, buy a bulky paper and search for a particular article. People now do a Google search for a particular subject and there it is on their laptop or blackberry or office computer instantly.

The sooner the Fairfax’s and News Ltd’s of the world realise that they need to totally rethink and restructure as the world has changed, the better we will all be. When I do get the chance to read the paper I am always amazed at some of the interesting articles that they contain. But on Monday I am back to work and the last thing on my mind is what I am missing out on in the paper. I want to know, for example, on the first Tuesday of the month at 2:15pm if the Reserve Bank has lifted interest rates. I check at 2:15pm and post my blog in response at 2:20pm!

The public does want to read investigative journalism but we now have time constraints that the digital media is fulfilling much more efficiently for our busy way of life. For example, for real estate it is much easier to search for a property by suburb on real estate websites rather that page by page, agent by agent in the local newspaper.

I don’t really know how newsprint can compete with this in regard to real estate. I still like to subscribe to some magazines like my travel magazine, for example, but that is for my day off when I am chilling out on the couch.

Mostly I want to be able to read news and interesting articles in the 5 minute spurts I have when time is available. I want to access that immediately from my Blackberry or office computer or laptop. I don’t have an answer for the newspaper companies but all I do know is I no longer buy newspapers and in the industry I am in we barely use the newsprint anymore for advertising our properties. To be continued…

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