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Cutting Edge Marketing

At Beach & Bay Realty we pride ourselves on being industry leaders in online media marketing. Providing cutting edge and innovative marketing options and using the very latest online technology and modern campaigns for our properties ensures we maximise the number of buyers who inspect your home, reduce time on the market and achieve higher purchase prices.

We work together with a specialist marketing team who are leaders in the industry for photography, video footage and virtual floor planning. We are also the first agency to have recently formed a partnership with “Coptercam” who are aerial photography specialists.

Whether we are shooting aerial footage of a beachfront property at Stanwell Park, an absolute waterfront located in Lilli Pilli, an acreage in Darkes Forest or even a penthouse apartment on Cronulla Beach, buyers are able to visualise the full aspect of the location they have desired to purchase in i.e. demonstrating the close proximity of the home to nearby beaches or the full boundary of the property it is all captured from skilled photographs taken 50m, 150m to 200m above the property.

Online marketing reaches buyers around the world by putting your property on the international stage. Buyers are inspecting your home 24/7 on the internet so it is important that your property stands out! Aerial shots are high impact, virtual floor plans are practical yet informative and professional photography presents the property at its highest potential and pulls at the emotional heart strings of purchasers.

Please give me a call on 0423 491 538 if you are thinking of selling and would like a cost effective marketing campaign that will maximise your sale price in today’s market. Monique Napper – Beach & Bay Realty.

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Cronulla Property Receives National Recognition

Last Friday at Cairns Convention Centre, Sammut Developments from the Sutherland Shire won one of the most prestigious awards in the building industry in Australia when they were presented with the HIA-CSR Housing Award for Australian Apartment Project of the Year, 2012. That project is Drift at 10-12 Gerrale St, Cronulla, 11 luxurious apartments in the heart of central Cronulla. HIA describes the apartments as having  “house-like proportions, an extremely high level of workmanship and innovative and environmentally sustainable features”.

It is not the first National award that Allen and John Sammut of Sammut Developments have received and it is not the first award for Drift in Cronulla but it is one of the most highly regarded building industry award categories and brings with it the ultimate recognition of years of hard work, determination and skill.

I was honoured to be in attendance in Cairns when John and Allen Sammut were presented with their award in front of the best of the best builders in the country. Beach & Bay Realty were the selling agents for Drift so I knew first-hand what a stunning product they developed with Drift. We look forward to seeing their next development take shape, also in Cronulla.

I would like to thank Allen and John Sammut for their dedication to the highest level of craftsmanship and their commitment to the Sutherland Shire. Dismissed as “The Shire” it is people like Allen and John Sammut whose talent, hard work, determination and love of the Cronulla and the Sutherland Shire, will show the rest of Sydney and now Australia what we have to offer.

 

 

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Junk mail survey results

Earlier this month we took a survey on Facebook on real estate junk mail. Junk mail advertising is something we normally don’t do at Beach & Bay but we thought we should ask local residents if they wanted us to.

The survey results came in with a resounding NO! but there were some interesting comments emailed to us because the participants wanted to remain anonymous. These comments were interesting because they showed us that it is not as clear cut as ‘no’ to junk mail.

It seems that real estate junk mail is acceptable if it is clever and residents are not bombarded. One person went as far to say that real estate agents must think property owners are morons by the type of advertising they put in their letter box. Do you think we are going to fall for the line….

“We have 500 cashed up buyers who missed out on your neighbours property and want to buy yours!”

Oh dear, so it seems it is ‘no’ to junk mail that is boring and tacky and is delivered too often and ‘yes’ to smart advertising with a clear message and every so often!

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Local businesses donating to charity

We love a business that has a commitment to supporting charities and we want to shine the light on the following local businesses for their current or ongoing support to certain charities, especially when in current times it is so hard, both financially and time consuming, to own a successful local business. I’ve included Beach & Bay as my boss is very passionate about our chosen charity of choice Swags For Homeless.

Crust Gourmet Pizza Bar

  • Australian Red Cross Blood Service
  • As seen on Crust’s Facebook Page“Get a GROUP together to donate blood before the end of March and post a picture of it on Crust Cronulla’s Facebook page and we’ll treat you to 2 Large Pizzas (from our new menu), a Herb and Garlic Ciabatta and a Dessert Calzone, all for free”

Zimzala

  • Ovarian Cancer Australia
  • As seen on Zimzala’s Facebook Page
  • “High Tea On The Beach”  is taking place today, Wed 29th Feb from 9:30am – 11:00am
  • $40 per person with all proceeds going to Ovarian Cancer Australia
  • Customers will be treated with champas on arrival, mini quiches, assorted finger sandwiches, smoked salmon omelette rolls, scones with chantilly cream and raspberry jam, macaroons and cupcakes

 

 

 

Blue Illusion

  • National Breast Cancer Foundation, The Smith Family and more…
  • On Fri 14th Oct Blue Illusion donated 10% of their total daily sales (including online sales in the 24hr period) to support their National Breast Cancer Foundation Event as well as donating 100% of the proceeds from a selected pink t-shirt supporting Breast Cancer Awareness for the entire month of October
  • On Thu 8th Dec Blue Illusion once again donated 10% of their total daily sales to The Smith Family – “give back this festive season”

Beach & Bay Realty

  • Our charity of choice since 2011 has been Swags For Homeless.
  • Each time we sell a house, we purchase a Backpack Bed ($68) on behalf of our vendors and purchasers. Last year we raised $6,200
  • Since we are in the business of helping people buy and sell their homes, we feel that it is appropriate to support people much less fortunate who, for whatever reason, find themselves homeless

Please contact us if there are any other businesses that you are aware of in either Cronulla or The Shire actively supporting charities.

 

 

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Real Estate Junk Mail Survey

We want your opinion on real estate junk mail.

Should Beach & Bay advertise via junk mail or not?

I check my letterbox once per month, it’s covered in cobwebs. Very rarely is there real mail in there, but there is often a real estate agents face staring up at me.

We are not great fans of this form of marketing at Beach & Bay, and you certainly won’t see our faces on anything but are we missing out on selling your property because we are not doing letterbox directed mail outs?

Do you as a local resident read the real estate flyer and ring the agent or do you throw it in the bin?

Please vote on our survey on our I Love Cronulla Facebook wall or leave a comment here. We will do whatever you vote!

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The Year Ahead in Real Estate

I’ve just come back from a real estate conference in New York and this is the sale they are all talking about in Manhattan – an apartment at 15 Central Park West – which a Russian fertilizer billionaire named Dmitry Rybolovlev bought for $88mil for his 22year old daughter! They are saying he paid full price! It has shattered any previous New York record.

http://15centralparkw.com/

So amongst the doom and gloom we hear on the news all the time, there is a little bit of rosiness for you!

Locally, as the real estate market kicks into gear, we are all wondering what sort of year it is going to be.  Last year at this time, we had already had the Queensland floods and were about to experience the affects of the Christchurch earthquake quickly followed by the Japanese earthquake, tsunami and nuclear meltdown.  Understandably, everyone was very jittery.

The first auctions for our area are scheduled for Saturday 11th February so all eyes will be on these properties and before those auctions the Reserve Bank will meet next Tuesday, 7th February with all indications there might be an interest rate reduction.

However it turns out, Beach & Bay is looking forward to another year of assisting past clients and new clients in the smooth, stress-free sale or purchase of their property.

 

 

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Leaving a Job You Love

Today is my last day at Beach & Bay Realty. I wanted to take a few moments to say a heartfelt goodbye. I got so lucky 4 years ago when Beach & Bay took me in as an 18 year old, fresh out of highschool. I’ve LOVED working here and have nothing but praise for Kylie, Natalie, Henk, Nadine, Misa and Kirstie (my second family). I have learned so much working in real estate with a company made up of people who enjoy their jobs, work really hard and encourage you to dream big.

Working with a boss like Kylie Emans has been inspiring. Firstly, because she’s a successful business woman. And secondly, because she’s someone who strikes the perfect balance between dedication to her career and enjoying the rest of life. Her love of travel has had a huge influence on my vacations and I’m sure most 22 year olds can’t say they’ve been to 4 continents and 12 countries during their work holidays.

Not only this, Beach & Bay has taught me that regardless of how big your company is, you can make a difference. Since I’ve worked here we have raised almost $40,000 for various projects – including building a classroom in Ghana, Worlds Greatest Shave, raising money for Tenelie Pawley, Swags for Homeless and kicking booze for Dry July.  Everyone can make an impact on the world around them. There’s no excuse!

Bye Bye!

"Sure Rachael, you can be a bald receptionist"

A classroom built in 2008

Kylie Emans - Boss, Mentor, Friend!

The ever smiling Merv (middle), may he rest in peace.

I’ve also grown to appreciate the idea of quality vs quantity. Being a small independent agency we may not be the biggest or have the most listings, but we work really hard on the ones we have.  I am so grateful to get the opportunity to work on marketing the Sammut Developments Drift Apartments. Standing in the penthouse apartment and admiring the incredible architecture and view of the ocean will be a highlight!

The agents at Beach & Bay work together and so I’ve discovered the joys of teamwork. It’s not a cut-throat competitive environment, rather coming to work is one place I know no matter what, I will be supported. How lucky am I to have that so early in my life! It’s certainly set the bar high for any future work situations.

I have enjoyed working with families from the Sutherland Shire and being a part of their buying and selling experience. I have met some amazing locals who have had an impact on my life. A shout-out must go to Merv who visited the office on a weekly basis. We sadly lost Merv last year and I still double-take whenever a grey haired man walks by.

Finally, working on the I Love Cronulla project with the team has also been a wonderful experience, as I’ve gotten to know my community both online and offline. It’s also taught me – when it comes to business (and life) to do things differently, and to take the entire focus off the dollar. Sure, I Love Cronulla doesn’t make us any money as a real estate company, but it keeps us connected with the area and we get to know the locals. No complaints here! A HUGE thank you to everyone who has gotten involved, who comments, who provides feedback and suggestions, you’ve been terrific! I am moving to The Inner West so from now I’ll be checking the site as a visitor for tips!

So goodbye team, goodbye blog, and goodbye Cronulla. It’s been great!

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Love Cronulla? Help us keep the site running over Christmas!

The Beach & Bay Realty office will be closed from Thursday 22nd December until Monday 9th January 2012 which means our beloved facebook page I Love Cronulla won’t be regularly updated. Iphone paparazzi Kylie Emans will most likely post the occasional photo and status – but we would LOVE it if you, the Cronulla community would help us keep I Love Cronulla running. If you know of any up & coming events, local news or stories – please feel free to share on the wall. Recommend restaurants, shops and businesses to each other. Rave about the best beaches in town, things to do or places to see.  Keep the conversation going!

Love the I Love Cronulla team.

MERRY CHRISTMAS & BE SAFE OVER THE SILLY SEASON

Kylie, Rachael & Kirstie

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Swags for Homeless Partner with Channel 10!

Throughout 2011 we decided to support Swags for Homeless, a not-for-profit organisation that provides durable swag backpack beds to rough sleepers.
Gaining international recognition for the fantastic design, the charity also recently won the 2011 Human Rights Award!

We are so proud to be affiliated with this wonderful cause and are very excited to see that Channel 10 has just partnered with the organisation. Throughout 2012, The Ten Network will be making and showing Swags for Homeless television commercials. Check out the first Christmas edition below!

 

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Cronulla Mall Report: Merry Christmas Cronulla!

Finally a sunny morning to get out and do the Mall Report! With 16 days to go till Christmas the year is quickly coming to an end.

At the top of the Mall at the Pavilion, Santa is busy having his photo taken with pets, children and adults. A few have commented that Santa is a bit on the light side but we think he is just a fit, surfer version!

Cronulla Fruit Fair has freshly cut Christmas Trees for $70 and if you need to post Santa a letter pop into the newsagency near Franklins as the letterbox for express mail to Santa is being handled there.

As usual businesses in Cronulla Mall have been busy with closures and openings. At the Greenhills Display Office there is now a “for lease” sign in place, and a couple of doors down and upstairs Ray White Cronulla has now closed.

Mitre 10 is now bordered up with IGA set to open sometime in the near future.

Further down towards the train station, Rachaels By The Sea has vacated and the new South of the Border which has a shop next door overlooking Munro Park seems to have expanded into this corner space.

In Surf Rd the new restaurant opening – The Old Library is in full swing, from all reports the food is amazing! I am there later today, can’t wait. Across the road, Cronulla Arts Theatre is almost gone and a major rebuild is underway. There are still a few vacancies down the southern end of the mall but after many changes this year this end of town is really taking shape.


Merry Christmas and Happy New Year and I look forward to reporting on all Cronulla Mall’s happenings next year!

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