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Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.

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14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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Who sells their property in winter?

Smart people do!
Well at least this winter, if you do decide to sell, you would be considered a savvy vendor.

Winter weather has been relatively mild with few rain days, so most properties are still very presentable. Traditionally people wait till Spring, but I stress traditionally because now it’s not just the weather that affects the sale price.I would argue that supply and demand is one of the major influences on property prices. In recent months in the Sutherland Shire and across Sydney open house numbers have dramatically increased, days on the market have significantly reduced and prices are on the up, up, up!

If you are thinking of selling, I ask you this question, do you think you will get a better price in spring when you could be competing with lots of properties in a similar price range but the flowers are blooming in your yard? Or do you think you will get a better price in winter, when there are just a few similar houses on the market and an abundance of buyers clammering for the same home, your home?!

And just to throw a spanner in the works this spring, we have a federal election. Every time there is an election, the few weeks either side of that date, (for whatever reason) buyer activity drops off.

No year is ever the same with economic and political circumstances affecting the supply and demand of the real estate market, but this year, most agents are seeing a shortage of good properties to sell and very competitive bidding from buyers.

HSBC this week dropped their 2 year fixed rate to 4.59%! Who would have thought a fixed rate under 5% was possible even 12 months ago! It is now cheaper to have a mortgage than pay rent for a lot of people in a lot of suburbs in Sydney. This will only encourage more buyers into the market this winter.

So if you are considering making a move this year, I would encourage you to do it right now!

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Beach & Bay Realty Database

  • Are you looking for something particular in a property?
  • For example, do you ONLY want to live in North Cronulla, Caringbah South or Dolans Bay (no where else in the world!).
  • Do you need 3 bedrooms and 3 bathrooms and a pool?

Please let us know. Whatever the request, even if it is rare, we will keep an eye and an ear out for you and try and find you something suitable.

I often get emails from buyers who want to be put on our database so please feel free to email, call or drop into the office and tell us what you NEED.

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