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Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.

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14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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Introducing the ‘I Love Cronulla’ team

We have been running the ‘I Love Cronulla’ page for almost 4 years now but over the past 12 months it has become increasingly popular and we thank you all for your likes!

Just wanted to introduce our small team…

Basically, my company Beach & Bay Realty launched and manages this community page and we started it as a medium for like-minded lovers of our gorgeous suburb and surrounds to highlight the many stunning spots we have as well as supporting local business and community groups.

There are several of us who take photos, write blogs, interview businesses and generally update you on local happenings.

We have regular contributors like lifeguard Adam Hartup, photographers like Jen Nixon who send us special pics, thanks guys, keep them coming.

We are only a small team at Beach & Bay Realty and please keep in mind this is a “love job!”. Our day job is selling real estate in this beautiful area but hey promoting Cronulla on fb is good for business!

Anyway here’s to another year of prime sunrises, shipwrecked shipping trawlers, local poet launches, photo competitions and some record property sale prices.

Cheers from Kylie, Kirstie, Natalie, Maria and Monique

 

 

 

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Stop! Take time to smell the roses

Dylan Moore, a fellow I Love Cronulla Facebook follower, sent me this email during the week and I thought it was worth sharing.

The man pictured (bottom right) caught my attention on Tuesday morning. As I started to shoot the sunrise I noticed the look of joy on his face as he watched the sun come up, happily clicking away photos on his iPhone. He was standing off to the side but then moved into my shot, I didn’t say anything and allowed him to just ‘be in the moment’. A while after taking this shot, he came up to me and we began talking, and he told me his story. He’d cleared all the photos off his phone just so he wouldn’t run out of space this morning. After getting everything ready, he woke up at 4:30am just to get down to Cronulla for a sunrise. He lives in Parramatta and works in the CBD 6 days a week. As he continued to watch in awe the pure beauty unfolding in front of him, I realised how lucky we truly are and how much we take simple things like that for granted. Before I could turn to him and ask more, he had vanished, most likely rushing off to work, a much happier man.

So on this gorgeous pre-spring day take a moment to enjoy Cronulla!

 

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Junk mail survey results

Earlier this month we took a survey on Facebook on real estate junk mail. Junk mail advertising is something we normally don’t do at Beach & Bay but we thought we should ask local residents if they wanted us to.

The survey results came in with a resounding NO! but there were some interesting comments emailed to us because the participants wanted to remain anonymous. These comments were interesting because they showed us that it is not as clear cut as ‘no’ to junk mail.

It seems that real estate junk mail is acceptable if it is clever and residents are not bombarded. One person went as far to say that real estate agents must think property owners are morons by the type of advertising they put in their letter box. Do you think we are going to fall for the line….

“We have 500 cashed up buyers who missed out on your neighbours property and want to buy yours!”

Oh dear, so it seems it is ‘no’ to junk mail that is boring and tacky and is delivered too often and ‘yes’ to smart advertising with a clear message and every so often!

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Love Cronulla? Help us keep the site running over Christmas!

The Beach & Bay Realty office will be closed from Thursday 22nd December until Monday 9th January 2012 which means our beloved facebook page I Love Cronulla won’t be regularly updated. Iphone paparazzi Kylie Emans will most likely post the occasional photo and status – but we would LOVE it if you, the Cronulla community would help us keep I Love Cronulla running. If you know of any up & coming events, local news or stories – please feel free to share on the wall. Recommend restaurants, shops and businesses to each other. Rave about the best beaches in town, things to do or places to see.  Keep the conversation going!

Love the I Love Cronulla team.

MERRY CHRISTMAS & BE SAFE OVER THE SILLY SEASON

Kylie, Rachael & Kirstie

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Friday Free Stuff: Cronulla Cinemas Giveaway!

I was shaking in my boots when I received the latest update from Facebook on their terms and conditions. It turns out the giveaways we have been running on the I Love Cronulla page will no longer fit within the guidelines. Unfortunately this is out of our control and one consequence of breaking the rules is that Facebook has the right to shut down your page. After 8 months of running our Cronulla community, all the stories, photos and research – I would hate that to happen! It’s the Beach & Bay baby!

So – from now on we are going to have to run competitions through our blog. We like to keep it simple – we will just require you leave a comment. You don’t need a blogging account, just an email address (not shown) and a first name (we all have those!).

We only run the competitions as a reward to our readers and a way to cross promote local businesses so I hope everyone continues to support these competitions in the future.

We will email the winners so make sure you put the right address down!

FRIDAY GIVEAWAY: WIN A DOUBLE PASS TO CRONULLA CINEMAS
How?  In anticipation of the next and final Harry Potter movie, comment on this post telling us what your favourite childhood book is below!

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‘I Love Cronulla’ Facebook – How to Join, Facts and Privacy

We have just created a new facebook ‘I Love Cronulla’. We will be posting upcoming events in Cronulla such as music gigs, movie releases, sports functions and special events, as well as posting blogs on Cronulla locals, businesses, restaurant reviews etc. It’s going to be a fantastic community page where people can share stories, recommendations and their love for Cronulla. We thought it would be a great idea considering we sell real estate in the area and encourage people to move here!

How to get involved.

Continue reading

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Do You Like It?

At Beach and Bay we have realised the enormous potential offered by social networking sites and their interactive functionality. Websites such as Facebook, Twitter and even our blog are important strategic tools we use for marketing purposes. Whilst many spin doctors claim to have unlocked the secret to facebook’s success, we have taken a more community-orientated approach. Having recently launched our “I Love Cronulla” facebook page, we’ve added another feature to our individual property advertisements on our website.

You can now ‘like’ individual properties on our website. At the bottom of each property advert, you’ll find a facebook icon you can click to like the properties you’re interested in. It allows you to keep an eye on your favourite properties and helps us to assist you in finding the right home. Check it out on our latest listing on Coronation Avenue, Cronulla.

We have also added the ‘like’ feature to our latest individual property website. Check out www.drift3cronulla.com.au. You can like it, share it or tweet it!

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REUNCUT Interviews Kylie Emans

Kylie Emans was interviewed by Kevin Turner on REUNCUT  ‘The Daily Internet Show for Real Estate Professionals’. They discussed online marketing, the transition from print media to online media, the benefits of social media (twitter, blogging and facebook) and the impact it is having on the real estate industry and Beach & Bay Realty.

Check out part one of the interview…
Please press play button.
[mp3_embed playlst=”http://www.beachandbay.com.au/realestateblog/wp-content/uploads/2009/07/Kylie-Emans-REUNCUT-interview-Part-1.mp3″]

Stay tuned for the rest of the interview…

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The Advantage Social Media Has Over Print Media

Everyone interested in this debate should take 15 mins to watch this video clip with speaker Clay Shirky on “How twitter can make history”. The key points I gained from this, highlight not only how social media is changing society but how the internet and its tools such as twitter, facebook etc have a distinct advantage over print media.

I quote Clay, “We are increasingly in a world where media is global, social, ubiquitous and cheap”. Clay points out that social media means that consumers are now producers (amateur maybe) and that social media audiences are able to talk back, participate and produce. No longer are audiences just audiences and disconnected from the material. This has been one of the most important advantages that the internet and social media tools have over print media. Everyone wants to participate!

How Twitter Can Make History

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