Cronulla Mall Report: Christmas by the Beach & Bay

12308364_1070915939607258_6296975608186851694_nSummer is here! Welcome to the best time of year and the best place to be. What a gorgeous first week we have had.

I supposed it was wishful thinking to hope that the 10th anniversary of the Cronulla Riots could pass us by without notice but unfortunately it seems that a few people are taking the opportunity to commemorate the date with a march. So while I support free speech, I don’t support this march.

As a business owner and resident in Cronulla I experienced first hand the damage that this day inflicted on the area, and then for many months, years after. Cronulla was splashed across the news around the world for all the wrong reasons. Being during peak Christmas trade, post riot day, people were told to avoid the area, local businesses did it tough, several never re-opened.

2015-12-08_11.00.08The “I Love Cronulla” Facebook page came about because of the riots. I wanted people to understand that this was not what Cronulla was about. I wanted to showcase the suburb, support local business and counter the image the rest of Sydney, Australia and the world saw on the news.

So while one group marches on 1 day, the “I Love Cronulla” page will continue everyday to support the local community.

Meanwhile, in other much brighter news, the Christmas festivities in the Mall are in full swing, starting from the top of the Mall with Santa photos for families and pets!

Across from Santa, the former McDonalds corner is looking very empty with both McDonalds and the Leading Edge computer store still vacant. Maybe the New Year will bring some new tenants?

2015-12-08_11.06.12Further down there have been a few other changes; Cronulla Surf Design is now Quiksilver and Indian restaurant Dash of Spice is now Albi’s Table, an Italian café restaurant opening soon.

Ocean Grove has seen some change lately (and council/road works) as well. Henry’s Restaurant and Bar is opening soon and sadly the popular Indian Aromas has closed. With Breeze in Gerrale St and Surf Lane almost complete and the new retail stores below hurrying to finish in time for Christmas, we are looking forward to even more choice for dining in Cronulla.

Charbella’s shop next to Grind is vacant after Charbella moved back to its old haunt in Ocean Grove Ave.

As the year quickly comes to a close, Beach & Bay Realty would like to take this opportunity to wish all our followers and their families a safe and happy festive season. Merry Christmas to all and we wish you all the best for the New Year!


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Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.


14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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Introducing the ‘I Love Cronulla’ team

We have been running the ‘I Love Cronulla’ page for almost 4 years now but over the past 12 months it has become increasingly popular and we thank you all for your likes!

Just wanted to introduce our small team…

Basically, my company Beach & Bay Realty launched and manages this community page and we started it as a medium for like-minded lovers of our gorgeous suburb and surrounds to highlight the many stunning spots we have as well as supporting local business and community groups.

There are several of us who take photos, write blogs, interview businesses and generally update you on local happenings.

We have regular contributors like lifeguard Adam Hartup, photographers like Jen Nixon who send us special pics, thanks guys, keep them coming.

We are only a small team at Beach & Bay Realty and please keep in mind this is a “love job!”. Our day job is selling real estate in this beautiful area but hey promoting Cronulla on fb is good for business!

Anyway here’s to another year of prime sunrises, shipwrecked shipping trawlers, local poet launches, photo competitions and some record property sale prices.

Cheers from Kylie, Kirstie, Natalie, Maria and Monique




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Spotlight on local business: Apache Rose

How did you come up with the name Apache Rose?
Ahh the most difficult part! We wanted a name that reflected the selection of beautiful and unique products from all around the world. I think the name is one part bohemian and one part beautiful.

How long have you been in business?
We have been open for just over a year. Mum originally opened Beluga Homewares about 15 years ago with her longtime friend and original business partner Marianne, and sold it about 4 years ago to concentrate on our other business barton&bell. We wholesale our barton&bell jewellery to boutiques all around the world and had been working from a home office, but when sitting on the lounge meant the possibility of an earring stabbing you in the backside we knew we had out grown that! We decided we would much prefer a shopfront with studio at the back than just an office as we both missed the customer interaction of retail.

You have a fantastic mix of furniture, jewellery and homewares, what is your favourite piece in the store currently?
Oh that truly is so hard to pick just one! We really do buy what we love. Can we pick a few? The beautiful new selection of glass vessels and candlesticks from Spain & Egypt. The amazing new season cushions – the fabrics are incredible. And of course our new collection of barton&bell jewels which has been receiving some fantastic press.

What is the most popular item in the store?
I couldn’t really say it’s such a mix. We really do try and make sure there is something for everyone in both the type of product and the price-point while staying true to our vision of what we love.

I love the artwork you stock, who are some of the artists, I hear people come from far and wide to one in particular?
We have such a following for our selection of artwork. I am a true fan of independent artists and it is the very first thing I said I wanted to stock when we were opening. I was hoping people would take a liking to it and the response has been incredible, people really want to purchase special artisan pieces and steer away from the mass produced. We stock:

  • Catherine Campbell from Melbourne (as seen in Frankie magazine, Finders Keepers)
  • Leah Duncan from USA (her artwork has since popped up on cushions on The Block)
  • Danny Sixx from Mexico (whose artwork created a frenzy at Spring Fair)
  • We have a few exciting new ones up our sleeve for the coming months.
  • (Even the cards we stock feature the artwork of talented indie artists).

Do you have a website?
A blog…

Do you have a Facebook page? We sure do! Keeping everyone up to date with our latest products, events and special offers –

Do you have a promotion for I Love Cronulla followers?
Of course… Mention the ‘I Love Cronulla’ page for 10% off your next purchase (sorry, excludes furniture).

What is your favourite place in Cronulla?
The Brass Monkey! The calibre of musicians that they bring to our community is just phenomenal. There truly is nothing like it. Delicious food, a fantastic selection of wines and the manager is a total cutie (OK, she’s my little sister but she IS a cutie!) and by day, Blackwoods Beach.

Finish this sentence “I love Cronulla because….
There is a real sense of community…it’s a lovely thing to go for a coffee and see a bunch of friendly familiar faces every time. I love the relaxed coastal atmosphere.

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Stop! Take time to smell the roses

Dylan Moore, a fellow I Love Cronulla Facebook follower, sent me this email during the week and I thought it was worth sharing.

The man pictured (bottom right) caught my attention on Tuesday morning. As I started to shoot the sunrise I noticed the look of joy on his face as he watched the sun come up, happily clicking away photos on his iPhone. He was standing off to the side but then moved into my shot, I didn’t say anything and allowed him to just ‘be in the moment’. A while after taking this shot, he came up to me and we began talking, and he told me his story. He’d cleared all the photos off his phone just so he wouldn’t run out of space this morning. After getting everything ready, he woke up at 4:30am just to get down to Cronulla for a sunrise. He lives in Parramatta and works in the CBD 6 days a week. As he continued to watch in awe the pure beauty unfolding in front of him, I realised how lucky we truly are and how much we take simple things like that for granted. Before I could turn to him and ask more, he had vanished, most likely rushing off to work, a much happier man.

So on this gorgeous pre-spring day take a moment to enjoy Cronulla!


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13th July 2012 Surf Report

South Cronulla

Welcome to the 3rd Friday the 13th this year, bringing small but still nice conditions!

There is a 1’ to 2’ swell running out of the east and these conditions will prevail for the next week. The wind is offshore from the NW and the water temperature is around 18 degrees.

In these small but pristine conditions it’s ideal to pull out the Mal or big old soft board for some fun. Remember your wetsuit!!!


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Spotlight on local business: Royal Coast Walks

Its been almost 12 months ago since we last spoke to Ian Wells from Royal Coast Walks so we thought it would be a great idea to catch up so they could update us on all their recent achievements – they’re becoming bigger and even better!

How have things changed for Royal Coast Walks since June 2011?
We attended our first international trade show in LA in August 2011 where we met with more than 50 North American travel wholesalers. They were amazed there was a beautiful national park so close to the centre of Sydney, and excited to know we offered guided walks in the area. We have subsequently taken bookings from many of these wholesalers with some planning entire Sydney itinerary around our tours. We were also finalists in the NSW Tourism Awards in November 2011. Other finalists in our category had an average of 13 years in business, so it was a huge coup for us as we were less than three years old.

Since we last spoke, have you introduced/changed any new hikes, tours or adventures?
We’re expanding our range of guided walking tours to include Sydney Harbour. The harbour has a little known national park that encompasses all the beautiful natural areas and we will be the first tour operator to offer daily, scheduled tours of them. We are also working on a couple of multi day options that will be unique to Sydney. To be among the first to hear about these new tours when we launch them in Spring 2012 you can sign up to our e-newsletter, Facebook page or Twitter feed from our website

You were the well-deserved winner of a number of awards at the 2012 Shire Tourism Awards night! What awards did you take home?

  • Winner – Shire Attraction
  • Winner – Eco Tourism
  • Winner – SSHED (Sutherland Shire Hub for Economic Development) 12 month Business Accelerator Program
  • Highly Commended – Outstanding Contribution to Tourism by an Individual.

As an individual you took home probably the most prestigious award of the evening as well. What was the name of the award and why does it mean so much to you?
It recognises that my work benefits the entire local tourism industry and helps other businesses succeed in addition to making our business a success. I think it’s hugely important that we create a strong tourism industry in the Shire. Our proximity to the airport and city means we are ideally located to capture visitors to Sydney and offer them everything from fun filled outdoor experiences to great shopping and dining options. I think most Shire businesses were affected by the terrible weather we had last summer. If the tourism industry can increase visitation from international and interstate visitors, who are less influenced by the weather, it will benefit all Shire businesses.

What’s in store for Royal Coast Walks over the next 12 months?
Expanding into more beautiful walking destinations around Sydney. We believe that Sydney is a place of unique natural beauty with many sights that can only be experienced on foot, so we’re really excited about showing more people what Sydney’s outdoors has to offer on guided walks.

If you had to name one hike/tour for either locals or tourists as a “must-do”, which one would it be and why?
Bundeena to Otford in Royal National Park on the Coast Track. We call this the Wattamolla Tour and it’s a two day, 31km walk along the length of Royal’s breathtaking coastline. We have people fly across the world and from interstate to take this tour with us but most locals wouldn’t know it’s there. It’s an iconic multi day Australian walk and it’s on our doorstep.

Where is your favourite place in either the National Park, Cronulla or anywhere in The Shire and why?
I love the waterholes in Royal National Park. You can take a picnic and a newspaper, walk for a short time, and have the most beautiful, clear, fresh natural rock waterfall and swimming pool all to yourself for the afternoon. They are beyond amazing.

Once again, finish this sentence – I love Cronulla because….
It’s vibrant and is surrounded by water and ways to enjoy it. If you don’t feel like going for a surf, swim or kayak you can sit and have a coffee at one of the many good cafes and catch up with mates.


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Spotlight on local business: CJ’s Signs

Today we’ve focused on a well known local business which I’m sure almost everyone in Cronulla and the Shire has come across at some point over the last 20 years. Cameron from CJ’s Signs tells us more…

Cameron you seem to have the signage business in Cronulla wrapped up. How long have you been in business for and how did you get into it?
Yeah I am very lucky I have lived here my entire life & through many avenues like sports, the surfing community & life long friends I have built quite a large customer base around Cronulla.

I got into sign writing by accident, I have always liked drawing & painting but how it all came about was I grew up surfing at the Alley (North Cronulla) one day when I was around 12 or 13 years old I was running past Joe’s Milk Bar after a surf & noticed a man sign writing a solo soft drink sign on the wall.

Being an inquisitive grommet I asked him what he was doing. He said I’m working mate I said you’ve got to be kidding me, you mean to tell me you get paid to stand out here in the sun & paint stuff like that? He said I sure do.

From that day I was always going to be a sign writer. I left Cronulla High School in 1987, did a 4 year apprenticeship with Cronulla Signs then finished off a year as a tradesman with a company called Signage. At the age of 20 I decided to chase my dream & start my own sign business CJ’s Signs.

Since September 1992 I have not looked back, I have been self employed now for over 20 years. My Mum bought me a framed photo of the Solo sign of the wall at Joe’s Milk Bar that the guy was sign writing that day for my 21st birthday and I have that picture hanging by my front door & each day I leave I look at that picture & remember why I do what I do. That old saying choose a job you love & you’ll never work a day in your life!

How long does it take to do a standard, most common sign order?
A standard most common sign would be a fluoro/water colour sale window & one of them takes around 2 hours

What’s the biggest sign you’ve ever made?
I once sign wrote a Beaurepaires Tyre repairs building in Wollongong it had 3 walls 100 mtrs long by 25 mtrs high & I had to sign write the 3 sides. It took 50 hours to finish, each letter was over 2 metres tall. After 20 years that’s the biggest job I can remember.

What’s the craziest sign you’ve ever made?
I sign wrote a Fiji theme on JJ lingerie shop in Cronulla street (now closed) in around 1993 there was a competition in the street for the best shop display of a Fiji theme to win a Fiji holiday, I had done just about every window in the street well the sign written part anyway so when JJ won the other stores were giving me heaps because their window didn’t win. So the crazy part was that I was competing against myself pretty much not the shops against each other. Maybe I should of got the trip to Fiji hahaha! There was a story in the local newspaper and I still have the article.

Do you have people working for you or do you work for yourself?
I have people that sub contract for me & have larger sign companies I can call on if needed. I have had a few opportunities to expand but why fix something that’s not broken, I am happy running things the way I do. I have 3 children so one day one of them might join me & take over.

What are your tools of the trade – iPhone, iPad, computer etc?
All of the above, Apple Mac plays a big part. iPhone, iPad & Macbook all play a part in designing, running a plotter to cut vinyl lettering, running a large format printer for digital printing & of course brushes. I am pretty much 1 of the last sign companies around here that still uses a brush.

What is your favourite spot in Cronulla?
My favourite spot in Cronulla is The Alley (North Cronulla Beach). I grew up there surfing, my beloved Cronulla Sharks Board riders are based there, I proposed to my beautiful wife of 14 years there & my 3 kids learnt how to surf there.

What is your favourite spot to surf in the world?
Uluwatu Bali Indonesia, so beautiful

Finish this sentence… I Love Cronulla because….
It’s the best place to live, we have everything – great people, great beaches, great restaurants and great facilities for families. The only thing missing is a skate park for our kids!


You can check out more of Cameron’s work on his Facebook page here!


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1st June 2012 Surf Report

Shark Island

Well a great day today and the weekend is looking good as well. Water temp is still around 20 degrees.

The swell is around 1 metre plus coming out of the south east there is no wind showing at the moment but we should get light onshore after 1pm.

Saturday morning is looking good with similar conditions the swell will taper off into Sunday with a change moving in Monday or Tuesday and a rising swell predicted to be 4 meters by Wednesday – Thursday.

So enjoy your weekend before next week’s ugly weather with larger swells moves in!


Thanks to Mark from Surfing Cronulla Surfschool for this blog!

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Judges Awards for Cronulla Photo Competition

Much consideration has gone into picking the winners for the Grind/I Love Cronulla photo competition. Richard and I were so surprised with the overwhelming response and we wanted to put as much thought into picking the winner as you did in taking the photos. We looked at the photos from lots of different perspectives trying to reduce the numbers to 1. In the end we gave up, we got it down to 12 and then we procrastinated for another couple of days. Luckily we have you choosing the “People’s Choice” Award so you might have an inkling of how hard this choice is!

Finally we decided that it might be easier if we thought what photo would we like to see hanging in our loungeroom.

So finally, we have 2 winning photos and we can not pick a winner out of these 2 so we are giving 2 Judges awards:

The winners are:
Renny Gyorgy and Rhiannon Jeffree – Congratulations!

Renny Gyorgy

Rhiannon Jeffree

Richard describes Renny’s photo as vintage, could be the 1950’s and for me I envisage Darook Park being not such a bad place to be shipwrecked.

The 2nd winner has taken a photo which I thought was Blackwoods Beach but it is from the sunbathing spot at South Cronulla in front of Zimzala’s. Topless sunbaking girl with the gorgeous view in the background, is that not the perfect Cronulla image?

We would also like to mention 2 other photos that we both liked so we added a 2nd and 3rd prize:
2nd Prize goes to Katie Morton with the perfect storm shot over the beach
3rd Prize to Ben McGrath whose photo of the surfer and the lifeguard tower in the background summed up Cronulla to us.

Katie Morton

Ben McGrath

Thank you to everyone for participating. Think we might have to turn this competition into a Cronulla coffee table book!

Richard and I want to meet all of you so we will contact you for a prize ceremony!

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