Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.


14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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Local Talent: Introducing Mulga the Artist

Recently we had the pleasure of interviewing local creative street artist ‘Mulga the Artist’, also known as Joel Moore. Read on to find out more…

Dana-and-Tom-webWhen did you realise street art was your calling?
I always loved making art but in the last 5 years I decided that I wanted to make art for a living. I had my first art show in Feb 2012 and have been doing art as much as I can since. Two months ago I quit my finance job to live the dream of being an art dude. I am loving it!

What makes a good painting wall?
I think above all it needs to look good and if people can connect with it that is also pretty great. I like to add humour and poetry and lots of colour to my street art paintings and this makes it much more interesting for everyone. The last 2 times I painted on the Bondi wall I asked peeps on Instagram to suggest poems to go on the wall, I painted my favourite poem up. I think it is pretty cool collaborating with all my friends on social media.

bondi1You’ve recently done some amazing work in Bondi. Why don’t you have any walls in Cronulla?
The wall in Bondi is run by the Council and they give artists permits to paint on the wall. If the Sutherland Shire Council did something like that I would get involved for sure. I would love to paint on some walls in Cronulla so if anyone has a sweet wall, get in contact with me and let’s get some art up.

Can we see any of your street art on walls in the Shire?
It does not exist yet unfortunately, but I would like to change that given the right piece of real estate (wall).

otis-the-owl-by-mulga-the-artist-webDo you sell any of your prints in Cronulla?
I sell clothes through Triple Bull surf shop in Cronulla and art prints and some kids clothes in Hazelhurst Gallery. I operate an online shop and I live in the Shire so you can get all my prints on there.

What’s your favourite piece you’ve ever created?
At the moment it is Dolphin Beard Donnie who graces the wall at Bondi. He is a rad dude with interesting dolphin friends hanging out in his beard.

Do you have any upcoming projects that you can reveal to us?
I recently collaborated with Phoenix Organic drinks for some limited edition artist bottles, that should be coming out very soon and is pretty cool. Today I have been painting a metal album cover for a group show and that has been really fun, the band name I made up for it is called Deathbeard.

How do we find you on social media?
These are my sweet links:

numbering-prints-webFinally, what do you love most about Cronulla?
I love going boating on the Port Hacking and chilling out on a summers day at Jibbon or down South West Arm.

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Useful free iPhone property apps

Apple has transformed the world of technology firstly with the iPod, followed by the iPhone, iPad and who knows what is install for us next! Now the apps to go with this technology are assisting us with so many of our day to day activities. If I’m on the train I’m relying on TripView to check the train timetables and if I’m driving I’ll check RTA Live Traffic before I leave my driveway to make sure I won’t be sitting in traffic for hours! Beach & Bay loves the addictive apps like Words with Friends, Sudoku, Instagram or Draw Something,  but we also love finding apps that focus on real estate or related issues (see our blog on our mobile-friendly property websites).

In the past we’ve investigated the MagicPlan app, essential for renovating and decorating so today we’ve targeted the CommBank Property Guide and the Valuables Vault apps after trying them out ourselves. Not only are these two apps fairly simple to use, they are super useful and best of all, they’re free!

CommBank Property Guide by CBA

“Welcome to smarter property insights”

The CommBank Property Guide provides map and list view access to past sales history and current property listings, RP Data Automated Value Guide estimated price guides on more than 80% of properties in Australia and suburb profiles revealing demographics, median price, buying/selling conditions, property hotspots and capital growth trends. Not only does the CommBank Property Guide let you do all this for free, it also lets you view videos, articles and home buying guides for first home buyers, renovators and investors and allows you to contact a lender or a local agent directly from your iPhone. More recent features include:

  • View the latest auction and sales results by suburb and price
  • Compare clearance rates by city and state
  • Enhanced suburb data including price, growth, capital growth and rental yield
  • Camera views with clear property overviews

Valuables Vault by Insurance Group Australia (IAG)

The NRMA Insurance Valuables Vault helps you catalogue all your valuables electronically so if they ever get lost or stolen you’ll have the information stored on your iPhone or iPad ready to help you make a claim.

But how?! Simple! Take photos of your belongings, store information like where you bought it from, receipt details, serial numbers and more, categorise your items by type or ownership and in the worst case scenerio that you lose or break your iPhone, you can even email yourself a copy of your saved data. Sounds easy? That’s because it is!



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