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Style Tips: Yellow House Interiors and Beach & Bay Realty

Does styling your home prior to selling make a difference? You bet it does! Kathryn from Yellow House Interiors and Kylie from Beach & Bay Realty tell us more…

Image: Fenton and Fenton - www.fentonandfenton.com.au

Image: Fenton and Fenton – www.fentonandfenton.com.au

How can a stylist help an agent?
Kathryn: A stylist can help by working with the agent on the presentation of the property. A stylist can discuss ideas on how to make the property looks its best and then implement those ideas to increase the appeal and value of the property.

Kylie: A stylist can be an agent’s secret weapon. It’s hard for an agent to make suggestions as sometimes people can take an offence. When an independent person like an experienced stylist offers their point of view, vendors are more open to their opinion. In the competitive and sophisticated real estate market today hiring furniture is normal and becoming more and more common.

How much value can simple styling add to the sale price?
Kathryn & Kylie: A massive difference!

Kathryn: If the property is styled correctly it automatically goes up in value in the eyes of potential buyers. Property values can increase exponentially if the vendor invests some time and thought into how the property looks, feels and overall presentation.

Kylie: The Sale price and speed of sale increases when a property is styled. The leaking tap in the bathroom must be fixed! Little things can be deterrents from the property itself.

What are the most basic styling improvements that you both agree can boost the overall feeling of a property for sale?

1. Clean and de-clutter.

2. Choose the right furniture to make the property feel bigger.

3. Choose accessories and artwork that enhance the property but do not distract.

4. Painting the property can go a long way. Lighten and brighten the colour scheme throughout.

5. Attend to and fix any small jobs before sale. You want the property to look in great condition.

Master Bedroom - Yellow House Interiors

Master Bedroom – Yellow House Interiors

What’s the biggest mistake a seller makes when they put their property on market?
Kathryn: That they overlook getting the property styled by a professional. A lot of people think that they can do it themselves. Calling in the professionals saves you time, money and at the end of the day you will know that you have sold for the highest price possible.

Kylie: The biggest mistake is selling a property vacant with no furniture.

If you had to avoid a certain item, statue, accessory or ornament in a property, what would it be?
Kathryn: I think it would have to be Grandma’s Old China collection! Get rid of it quick!

Kylie: Photographs of the family, it can be a distraction from the property/room itself if potential clients recognise any familiar faces – keep it neutral. The kitchen bench needs to be bare with a simple centrepiece like a bowl of fruit. Take off the fridge magnets! Bathroom should be 5 star hotel clean with new towels and please put the toilet seat down!

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Spruce up your home with these today!

Any favourite products to spruce up your home?
Kathryn: Here are some great products which will help your property stand out from the crowd…

1. Titan Table Lamp from Freedom

2. Hamret Copper Dish from Citta Design

3. November 1927 from Society 6

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Street to Deep Waterfront, Yowie Bay

Yowie Bay deep waterfrontMy vendors at 241 Attunga Rd Yowie Bay have decided to sell but it was a difficult decision, living right at the water’s edge, with views sweeping from Gymea Bay, North West Arm, The Royal National Park and Port Hacking. Their home is as much unique as it is special. It is not often that a vendor will tell me that they had a seal sunbaking on their deck!

Web_11It is the ideal lifestyle for fishing and boating enthusiasts and those who love the water. There are not many who live right on the water so it has its own peacefulness.

An inclinator or path access from the street level double garage takes you to the 2 bedroom cottage. Maximising the 20m wide deep waterfront position a massive timber deck stretches in front of the cottage and adjoins the pontoon and ramp. The aspect is west so there is no lack of sunshine and you will never lack friends with a position like this! When friends pop in there is plenty of room for alfresco dining and a covered terrace for rainy days, the purchaser of this home is guaranteed popularity!

DSC05518A unique deep waterfront position with panoramic views from the minute you step out of the car. Plus there is enormous potential to improve on the current dwelling if more size is required.

For inspections call Kylie on 0418 690 317

waterfront aerial shot

street to deep waterfront

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Introducing the ‘I Love Cronulla’ team

We have been running the ‘I Love Cronulla’ page for almost 4 years now but over the past 12 months it has become increasingly popular and we thank you all for your likes!

Just wanted to introduce our small team…

Basically, my company Beach & Bay Realty launched and manages this community page and we started it as a medium for like-minded lovers of our gorgeous suburb and surrounds to highlight the many stunning spots we have as well as supporting local business and community groups.

There are several of us who take photos, write blogs, interview businesses and generally update you on local happenings.

We have regular contributors like lifeguard Adam Hartup, photographers like Jen Nixon who send us special pics, thanks guys, keep them coming.

We are only a small team at Beach & Bay Realty and please keep in mind this is a “love job!”. Our day job is selling real estate in this beautiful area but hey promoting Cronulla on fb is good for business!

Anyway here’s to another year of prime sunrises, shipwrecked shipping trawlers, local poet launches, photo competitions and some record property sale prices.

Cheers from Kylie, Kirstie, Natalie, Maria and Monique

 

 

 

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Your Homes New Address: Individual Property Websites

There is no denying that we now live in a digital world.

I’m writing this on my Iphone while catching the train (I looked up the timetable on app Tripview). After finishing this blog I will browse online news and chat with my friend in Canada via skype (again, on my mobile). After the conversation (which costs me nothing), I may even update my Facebook status telling my wider network how much I miss this person! And this is all in the space of an hour!

As a Communications student, social media manager at Beach & Bay and…average Gen Y twenty-something, it still baffles me when I see some real estate agencies afraid to embrace online technology. The World Wide Web makes distance much smaller and client bases much larger. Having an online presence is completely changing the way we can now market and sell real estate, and if you ask us here at Beach & Bay, we think it’s wonderful! One example of a new form of technology is the individual property website. They make sense really; your home has a fixed physical address, so why shouldn’t it have an online one too? Now that almost everyone in the world is embracing Facebook (seriously, if Facebook was a country it would be the 3rd largest) and creating an online version of themselves, why then, shouldn’t your most valuable asset have its own landing page?

Individual property websites are fantastic tools for buyers and sellers alike. The links can be easily shared among friends and family and a wealth of information is provided to help decision makers assess if the property is right for them. Sure, a website may never replace seeing a property in the flesh and getting a “feel” for it sensually, but it’s the second best step! Also, there are other ways to re-create that emotional experience for the buyer – through videos, interactive floor plans and of course, good old fashioned real estate copy.

We currently have two waterfront properties which both have individual property websites. The listing prices are quite different and so the budget for marketing determined what kind of website we chose.

www.lillipilliwaterfront.com.au showcases a breathtaking waterfront in Randell Avenue Lilli Pilli and so is more exclusive. With a username and password (U: view, P: waterfront), clients can enter the details and explore the architecturally designed property from the comfort of their own homes. The interactive floorplan allows people to navigate around the rooms, clicking on the arrows and seeing the room as if they were standing at that spot. The video combines gorgeous location shots with music and takes buyers on a journey around the house. We dare you to watch it and claim you wouldn’t want to live there!

www.southcoastwaterfront.com.au showcases 84 Loralyn Ave, St Georges Basin, which is a perfect holiday home or artists retreat for those within a smaller price range. This is a more basic website and includes the details, photos and a printable floorplan. Our agency is located over 2 hours away from this property but this is not a huge issue when you utilise the technology at hand! Sending this website to inter-state buyers who might want to buy an investment property is so easy!

If you have any questions about marketing your property, please feel free to contact us. Our individual property websites are created in-house by our very talented web designer Michael Cerny.

Also; our Managing Director Kylie Emans is currently in New York attending the Inman Real Estate Conference so I’m sure we will have hundreds more marketing ideas very shortly!

 

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Love Cronulla? Help us keep the site running over Christmas!

The Beach & Bay Realty office will be closed from Thursday 22nd December until Monday 9th January 2012 which means our beloved facebook page I Love Cronulla won’t be regularly updated. Iphone paparazzi Kylie Emans will most likely post the occasional photo and status – but we would LOVE it if you, the Cronulla community would help us keep I Love Cronulla running. If you know of any up & coming events, local news or stories – please feel free to share on the wall. Recommend restaurants, shops and businesses to each other. Rave about the best beaches in town, things to do or places to see.  Keep the conversation going!

Love the I Love Cronulla team.

MERRY CHRISTMAS & BE SAFE OVER THE SILLY SEASON

Kylie, Rachael & Kirstie

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Cronulla Mall Report: Merry Christmas Cronulla!

Finally a sunny morning to get out and do the Mall Report! With 16 days to go till Christmas the year is quickly coming to an end.

At the top of the Mall at the Pavilion, Santa is busy having his photo taken with pets, children and adults. A few have commented that Santa is a bit on the light side but we think he is just a fit, surfer version!

Cronulla Fruit Fair has freshly cut Christmas Trees for $70 and if you need to post Santa a letter pop into the newsagency near Franklins as the letterbox for express mail to Santa is being handled there.

As usual businesses in Cronulla Mall have been busy with closures and openings. At the Greenhills Display Office there is now a “for lease” sign in place, and a couple of doors down and upstairs Ray White Cronulla has now closed.

Mitre 10 is now bordered up with IGA set to open sometime in the near future.

Further down towards the train station, Rachaels By The Sea has vacated and the new South of the Border which has a shop next door overlooking Munro Park seems to have expanded into this corner space.

In Surf Rd the new restaurant opening – The Old Library is in full swing, from all reports the food is amazing! I am there later today, can’t wait. Across the road, Cronulla Arts Theatre is almost gone and a major rebuild is underway. There are still a few vacancies down the southern end of the mall but after many changes this year this end of town is really taking shape.


Merry Christmas and Happy New Year and I look forward to reporting on all Cronulla Mall’s happenings next year!

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Cronulla Mall Report: TV Crews and Christmas is Coming!

Its not often you see TV Crews in Cronulla but today as I started the Mall Report, Channel 7’s Andrew O’Keefe was chatting to George Gourlas at Crust Pizza for a feature on Weekend Sunrise (Saturday 12th at 7:35am).

Next up I crossed the street to welcome the new owners of the long established beachwear shop Hazards. Congrats to Cathy & Kelly, what perfect weather to sell bikinis! The shop has all the latest swimwear and as an I Love Cronulla fan and Beach & Bay Realty blog follower they are offering 10% off all purchases in store next Tuesday the 15th November.

Does anyone know Cronulla’s resident postie Jo? I said I was putting her in the Mall Report and she thought I was joking. Best postie in town! Always smiling and ready for a joke.

Heading south, the old Mitre 10 has had its asbestos roof removed and just to confirm the worst kept secret, this will be an IGA!

Across the road, the previous Chimere Women’s fashion shop is now a pop up store selling Ksubi, Something Else and Insight.  Opens today and will be running until the end of February.

Heading back up the Mall the latest sushi offering – Shinobu Japanese Restaurant is open with a limited time all sushi $3 special (formerly Delicious Box). Funky Femme next door is still vacant.

Christmas is in the air already, Stevie and Me has a Christmas window display and Hot Dollar is all about Christmas.

Not too many changes in the pedestrian part of the Mall. The old Fifi’s Chicken and Seafood Shop (next to LA Trend) is undergoing a major fitout but no idea what is going there.

Word on the Mall is that the new Cronulla Restaurant ‘Library’ site will open on November 17th, can’t come soon enough, it looks fab!

Don’t forget – our Christmas Party & Charity night is NEXT SATURDAY November 20th at Sting Bar Cronulla. This will be a closed event on the night but we welcome Cronulla locals, clients and friends to join us in celebration. Tickets can be purchased from our office prior to the date and money raised will be donated to Swags for Homeless, our charity of choice. For more info see HERE.

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The Cronulla Mall Report: Life’s a Beach In Cronulla

I was only away for a month and so much has happened in Cronulla Mall, a big thanks to Rachael & Kirstie for doing this segment in my absence. With this weather I love any excuse to get out of the office and do the Cronulla Mall Report!

Starting at Monro Park there is a 5 week old shop called ‘South of the Border’, drop in and say hi to Vanessa who is providing us with gorgeous creations from Mexico and Thailand, shoes, dresses, jewellery, bags etc.

There’s movement around the corner at the huge ex Mitre 10 site which is having its asbestos roof removed in preparation for…I am not allowed to say yet!

Lots of business lockouts / closures at this end of town too, the clothes at Chimere are slowly being removed, Funky Femme is empty (The Newtown Funky Femme closed suddenly too) and Budapest Café & French Patisserie has a For Lease sign in the window.

We hear the landsales at Australand site at Green Hills Beach are still selling well, but the display office is empty as I walk past (everyone’s at the beach?), maybe the agents should use the hammock in the window to pass the time!

The fit-out inside the new wine bar – Cronulla Library – looks sensational and the Cronulla Arts Theatre is currently a construction site on the other side of the road.

Back in Cronulla Street, Shinobu Japanese Sushi Kitchen has a fit out underway (formerly Delicious Box); Stevie & Me has a new window display and seems to be doing very well. Further up the Mall, Mrs Watson’s is now selling Sonoma Bakery bread which is so delicious!

In Ocean Grove, Steve Kelly has opened English Laundry in Frangipani’s former shop. English Laundry sells men’s shirts and is open Thursday to Sunday and has a loyal following from years of being a wholesaler.

But the really huge news is Cronulla will, as of Tuesday 25th October, have its very own Guzman Y Gomez! Owned by a local, Cronulla’s Guzman Y Gomez will be the biggest one yet and to celebrate they will be giving free burritos away between 11am and 8pm! They aim to give out 2500 burritos – which equates to 200kg of Chicken Guerrero, 200kg of tomatoes, 225kgs of vegetarian black beans and 150kg of avocados! The store is at 9-11 Kingsway Cronulla in the former Wok Star site and the finishing touches are being done as we write! The store seats 80 approx, is family friendly and also will be offering some boutique Mexican beers.

Finally, while we keep very busy bringing you the latest in Cronulla Mall and regularly updating our I Love Cronulla facebook – we do still sell real estate! And not just in Cronulla! The sale of the week goes to 17 Van Buren Circuit, Bonnet Bay. Both myself and Henk Emans had the absolute pleasure of selling this property for the gorgeous Byrne Family. It’s not easy being a vendor, and when you’ve got 3 young kids it takes a lot of patience, courage and determination! Congratulations to Anna & Mark Byrne!

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Cronulla Mall Report: Overview

I have been a little bit obsessed about the south end of Cronulla Mall in the last few months so today I am going to do an overview of the whole Mall and surrounds.

Beginning just off the Mall, opposite South Cronulla Beach and Park at 59 Gerrale St, “Eat” has opened after several restaurants have failed to make a go of it here (last resident was Hot Rox). The menu seems to be casual, burgers, pancakes etc. Good luck to the new operators of this venture, Naked Grape did so well in that position for so long.

Walking back up to Surf Rd, one half of the old library site is now at lock up stage with glass doors installed last week, looking really fabulous! I can imagine an October grand opening night and I so hope I get an invite!

Back in Cronulla Mall Funky Femme is really really milking that “End of Financial Year Sale” with nothing over $10 continuing into the 3rd month.

This week Greenhills Beach land release or as the sign says “Prestige Land for Sale” is officially on the market on Saturday 13th August. Will we see a return of the crowds lining up on Saturday at the display office to put down their deposits? Facebooks “I love Cronulla-ites” seem to be in agreement that interest for this is land is from out of towners. Comments welcome…

Marie Simmone’s shoe boutique has been closed for several months but now the signage is gone and the “Leased” sign is proudly in the window. That didn’t take too long. Home deco store is the word on the street but I am not convinced.

The Cronulla Pie Shop which has suffered several awning mishaps this year with delivery trucks, has had another 2 awnings installed, with not too much alfresco downtime.

At the top of the Mall and across The Kingsway, Rodizio – Churrasco & Tapas opened a few months ago. I haven’t tried it yet because I am currently a practising vegetarian (practising being the key word) but the fit out looks great.  Brazilian food hasn’t been a huge hit in Cronulla thus far and there is competition close by with the Rydges Mondo Tapas Bar across the road so will be interesting to see how it goes.

The temperature might have plummeted today but the weather has been absolutely sensational the last few weeks and reminds me why I love Cronulla in winter.  Didn’t Frangipani Gelato Bar choose the perfect time to re-open in Cronulla Street!

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Cronulla Mall Report: Frangipani Gelato Changes Shop

Kylie Emans does her weekly Cronulla Mall Report – where she looks at what’s happening with local businesses, events and icons. Today she explores the southern end of the mall. Businesses featured; Frangipani Gelato, Oceans 7, Cronulla Library, Funky Femme, Sentier, Cronulla Surf Design, Mitre 10, Cronulla Arts Theatre.


If you or your business would like to be featured, please contact info@beachandbay.com.au. Join the conversation on I Love Cronulla.

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