Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.


14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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REUNCUT Interviews Kylie Emans

Kylie Emans was interviewed by Kevin Turner on REUNCUT  ‘The Daily Internet Show for Real Estate Professionals’. They discussed online marketing, the transition from print media to online media, the benefits of social media (twitter, blogging and facebook) and the impact it is having on the real estate industry and Beach & Bay Realty.

Check out part one of the interview…
Please press play button.
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Stay tuned for the rest of the interview…

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The Advantage Social Media Has Over Print Media

Everyone interested in this debate should take 15 mins to watch this video clip with speaker Clay Shirky on “How twitter can make history”. The key points I gained from this, highlight not only how social media is changing society but how the internet and its tools such as twitter, facebook etc have a distinct advantage over print media.

I quote Clay, “We are increasingly in a world where media is global, social, ubiquitous and cheap”. Clay points out that social media means that consumers are now producers (amateur maybe) and that social media audiences are able to talk back, participate and produce. No longer are audiences just audiences and disconnected from the material. This has been one of the most important advantages that the internet and social media tools have over print media. Everyone wants to participate!

How Twitter Can Make History

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How will Print Media Compete?

In response to Peter Ricci’s blog Internet + Journalism will save newspapers? , and the ongoing print media vs online media debate…

I will start with where Peter Ricci ends, it is so nice to sit with a cappuccino and read the paper on a Sunday morning but that is about the only time that most people have time to do this. It is much more convenient to check the latest news on the internet on the office computer or on the Blackberry, or if like me you are a real estate agent making use of time while you are waiting for clients to turn up at a property inspection. I totally agree with Peter though, newspapers are trying to hold back on the unique and interesting articles, and in particular investigative journalism. It is a much poorer society when the public doesn’t read this sort or journalism but the newspaper business needs to understand that people are too busy to walk to the newsagency, buy a bulky paper and search for a particular article. People now do a Google search for a particular subject and there it is on their laptop or blackberry or office computer instantly.

The sooner the Fairfax’s and News Ltd’s of the world realise that they need to totally rethink and restructure as the world has changed, the better we will all be. When I do get the chance to read the paper I am always amazed at some of the interesting articles that they contain. But on Monday I am back to work and the last thing on my mind is what I am missing out on in the paper. I want to know, for example, on the first Tuesday of the month at 2:15pm if the Reserve Bank has lifted interest rates. I check at 2:15pm and post my blog in response at 2:20pm!

The public does want to read investigative journalism but we now have time constraints that the digital media is fulfilling much more efficiently for our busy way of life. For example, for real estate it is much easier to search for a property by suburb on real estate websites rather that page by page, agent by agent in the local newspaper.

I don’t really know how newsprint can compete with this in regard to real estate. I still like to subscribe to some magazines like my travel magazine, for example, but that is for my day off when I am chilling out on the couch.

Mostly I want to be able to read news and interesting articles in the 5 minute spurts I have when time is available. I want to access that immediately from my Blackberry or office computer or laptop. I don’t have an answer for the newspaper companies but all I do know is I no longer buy newspapers and in the industry I am in we barely use the newsprint anymore for advertising our properties. To be continued…

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