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Why a seller should do a pest and building inspection

Consider this, for most people property is their most expensive asset. In today’s sophisticated Sydney real estate market, a great deal of time, effort and money goes into selling a home from the presentation stage to the final settlement. Besides spring cleaning and maintenance costs, budgets must cover styling, hiring furniture and advertising expenses.

It is therefore quite common for the seller to consider a pest and building inspection the responsibility and cost of a buyer, “Buyer beware” as they say. I beg to differ.

Source -www.bell4.com.au

Source -www.bell4.com.au

When was the last time you read a pest and building inspection? These reports are designed to be a brutal assessment of your property by itemising every last fault. Reports include words like:

  • “High risk”
  • Visible evidence of termite damage”
  • “Mud tubes & borers were found

You might not have recently done a pest treatment on your home, averse to the chemicals involved, or you just have not got around to it in the last 20 years. Or maybe you know the skylights leak but you have learnt to live with it and think the buyer will too.

The first the buyer will know of any issues is when they see it in writing, with lots of disclaimers and litigious words to cover the inspector’s backside.

Your home or investment property is now worth a lot of money to you, you have a lot of money on the line.

Now think about the potential buyer of your home. Do you think the buyer is going to buy your property without doing a pest and building inspection? Highly unlikely. More likely what will transpire is, after falling in love with your property, the buyer will order a pest and building inspection. That pest and building inspection, costing between $400 and $600 approx will put in writing all the defects of your property.  Without fail, your perfectly lovely home will look less appealing and the buyer will feel less emotional and more practical about what money they might spend on your home or investment property.

Without knowledge of what was in that report it is hard for an agent to counter the criticisms. Some buyers, on receiving an adverse report, go silently away, never to return the agents call. Some try to use the report as leverage to reduce their offer.

What is important to understand as a seller is, that no matter how perfect you think your property is, it will never be perfect in a pest and building inspection. What your agent will do is prepare a buyer for this. What an agent can’t fix so easily is a curveball midway through a marketing campaign. Curveballs can come in the form of a structurally unsound roof/ termite infestation/ drainage issues etc. You achieve the best price in 30 days, there is no time for nasty surprises.

The other scenario is you pay for a pest and building inspection before spending thousands of dollars on marketing. You are made aware of any major defects or issues with the building and you have time to rectify those issues before proceeding.

Alternatively, no house is perfect so if your house comes through relatively unscathed, your agent and yourself have the confidence to proceed to with a marketing and sale campaign to maximise your sale price and the added benefit that your agent can be on the front foot with any buyer criticisms.

So in my opinion, sellers should definitely do pest and building inspections and prior to the commencement of the advertising campaign.

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Will your home pass the test?

Web_01Real estate mogul Barbara Corcoran recently said at a real estate conference that it takes a buyer, entering the first room of the house, only 8 seconds to get an impression of the home.  There is really no room for error with an 8 second time span and it hits home how important styling and presentation really is.

Thinking of selling? How about doing the 8 second test on your own home. Is the first thing you see when entering your home a Brady Bunch gallery of family portraits? Is this what you are selling or are you selling the light, bright and spacious entrance foyer which you cannot see because all you are focused on is the faces staring back at you?

Web_11After you have done the 8 second test, go outside and get in your car. Drive around the block and then pull up out the front of your house. How’s the 8 second rule from the street? Some buyers will see your property advertised and then do a drive-by, will these buyers come back for an inspection? Or will they see the overflowing gutters and think too many trees equals too much maintenance?

Web_10Then maybe invite some friends over to do the 8 second test.

Did your property pass the 8 second test? Give Beach & Bay a call so we can provide you with a market appraisal and connect you with our network of stylists, cleaners, handymen and women who will ensure your home is presented to perfection and the maximum sale price is achieved.

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Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.

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14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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De-clutter & styling tips to get your property real estate ready!

YHIHere at Yellow House Interiors helping you get your property ready for sale is our specialty. Investing in the look of your property before it goes on the market can increase your sale price substantially and take the stress out of selling. Here are some quick fixes that will help you property standout from the crowd!

De-clutter and simplify
Now is the time to look at your property with open eyes. Buyers look for fresh open spaces that appear bigger and light. Remove any unnecessary furniture and household items. These become a distraction to the buyer and will make inspections more difficult with numerous people viewing the property at any one time.

Clean and Sparkle
Make you property shine. Clean all surfaces including windows, skirting boards, cupboard doors, and light fittings. Make your property look the best it can be. Buyers will feel a sense of confidence if the property looks well maintained. A little elbow grease goes a long way!

Paint, Paint, Paint
One of the most important preparations that you can do for minimum cost. Painting will give your property an immediate lift. Opt for neutral tones in white or very light warm grey. Stick to the theory that light is bright and you can’t go wrong!

yhi1Once you have given your property some much needed TLC it’s time to bring in the experts!

For all of your styling needs head to www.yellowhouseinteriors.com.au and get the price your property deserves.

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A Unique Marketing Strategy?!

Here is a point of difference, wife whose husband cheated on her uses this to sell her home, what do you think? Is this an advantage or a disadvantage?

In short, Elle Zober’s husband left her and their two children for a 22 year young yoga instructor. So what did she do? She sought revenge.

Their family home went up For Sale with the following description “House For Sale by scorned, slightly bitter, newly single owner. Adulterers need not apply”. Nothing like the headlines such as “Tranquil Family Home” we see today on realestate.com.au! Of course this unique marketing strategy attracted a lot of attention, but was it the right kind of attention you want when selling something as big as your home?

Like most peculiar stories featured in social media websites, the signboard for the property with the description above of course went viral. Surprisingly enough, her ex paid for half the signboard and approved it as well!

So the question is, would you ever consider this form of marketing or is it inappropriate when selling something of such value?

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Individual Property Websites

Beach & Bay likes to keep up to date with the latest online marketing techniques so that our properties for sale or auction benefit from maximum exposure.

You often hear web-techs talking about “visits” or “traffic” to a site, in real estate terms this really means “inspections”. We provide so much information online to potential purchasers including professional photography, interactive floorplans (where you can actually point to a room and see what it looks like!), youtube videos, maps & google earth imagery, that buyers now do virtual inspections and then filter fine tune their search. Continue reading

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