There is no denying that we now live in a digital world.
I’m writing this on my Iphone while catching the train (I looked up the timetable on app Tripview). After finishing this blog I will browse online news and chat with my friend in Canada via skype (again, on my mobile). After the conversation (which costs me nothing), I may even update my Facebook status telling my wider network how much I miss this person! And this is all in the space of an hour!
As a Communications student, social media manager at Beach & Bay and…average Gen Y twenty-something, it still baffles me when I see some real estate agencies afraid to embrace online technology. The World Wide Web makes distance much smaller and client bases much larger. Having an online presence is completely changing the way we can now market and sell real estate, and if you ask us here at Beach & Bay, we think it’s wonderful! One example of a new form of technology is the individual property website. They make sense really; your home has a fixed physical address, so why shouldn’t it have an online one too? Now that almost everyone in the world is embracing Facebook (seriously, if Facebook was a country it would be the 3rd largest) and creating an online version of themselves, why then, shouldn’t your most valuable asset have its own landing page?
Individual property websites are fantastic tools for buyers and sellers alike. The links can be easily shared among friends and family and a wealth of information is provided to help decision makers assess if the property is right for them. Sure, a website may never replace seeing a property in the flesh and getting a “feel” for it sensually, but it’s the second best step! Also, there are other ways to re-create that emotional experience for the buyer – through videos, interactive floor plans and of course, good old fashioned real estate copy.
We currently have two waterfront properties which both have individual property websites. The listing prices are quite different and so the budget for marketing determined what kind of website we chose.
www.lillipilliwaterfront.com.au showcases a breathtaking waterfront in Randell Avenue Lilli Pilli and so is more exclusive. With a username and password (U: view, P: waterfront), clients can enter the details and explore the architecturally designed property from the comfort of their own homes. The interactive floorplan allows people to navigate around the rooms, clicking on the arrows and seeing the room as if they were standing at that spot. The video combines gorgeous location shots with music and takes buyers on a journey around the house. We dare you to watch it and claim you wouldn’t want to live there!
www.southcoastwaterfront.com.au showcases 84 Loralyn Ave, St Georges Basin, which is a perfect holiday home or artists retreat for those within a smaller price range. This is a more basic website and includes the details, photos and a printable floorplan. Our agency is located over 2 hours away from this property but this is not a huge issue when you utilise the technology at hand! Sending this website to inter-state buyers who might want to buy an investment property is so easy!
If you have any questions about marketing your property, please feel free to contact us. Our individual property websites are created in-house by our very talented web designer Michael Cerny.
Also; our Managing Director Kylie Emans is currently in New York attending the Inman Real Estate Conference so I’m sure we will have hundreds more marketing ideas very shortly!