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Will your home pass the test?

Web_01Real estate mogul Barbara Corcoran recently said at a real estate conference that it takes a buyer, entering the first room of the house, only 8 seconds to get an impression of the home.  There is really no room for error with an 8 second time span and it hits home how important styling and presentation really is.

Thinking of selling? How about doing the 8 second test on your own home. Is the first thing you see when entering your home a Brady Bunch gallery of family portraits? Is this what you are selling or are you selling the light, bright and spacious entrance foyer which you cannot see because all you are focused on is the faces staring back at you?

Web_11After you have done the 8 second test, go outside and get in your car. Drive around the block and then pull up out the front of your house. How’s the 8 second rule from the street? Some buyers will see your property advertised and then do a drive-by, will these buyers come back for an inspection? Or will they see the overflowing gutters and think too many trees equals too much maintenance?

Web_10Then maybe invite some friends over to do the 8 second test.

Did your property pass the 8 second test? Give Beach & Bay a call so we can provide you with a market appraisal and connect you with our network of stylists, cleaners, handymen and women who will ensure your home is presented to perfection and the maximum sale price is achieved.

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Style Tips: Yellow House Interiors and Beach & Bay Realty

Does styling your home prior to selling make a difference? You bet it does! Kathryn from Yellow House Interiors and Kylie from Beach & Bay Realty tell us more…

Image: Fenton and Fenton - www.fentonandfenton.com.au

Image: Fenton and Fenton – www.fentonandfenton.com.au

How can a stylist help an agent?
Kathryn: A stylist can help by working with the agent on the presentation of the property. A stylist can discuss ideas on how to make the property looks its best and then implement those ideas to increase the appeal and value of the property.

Kylie: A stylist can be an agent’s secret weapon. It’s hard for an agent to make suggestions as sometimes people can take an offence. When an independent person like an experienced stylist offers their point of view, vendors are more open to their opinion. In the competitive and sophisticated real estate market today hiring furniture is normal and becoming more and more common.

How much value can simple styling add to the sale price?
Kathryn & Kylie: A massive difference!

Kathryn: If the property is styled correctly it automatically goes up in value in the eyes of potential buyers. Property values can increase exponentially if the vendor invests some time and thought into how the property looks, feels and overall presentation.

Kylie: The Sale price and speed of sale increases when a property is styled. The leaking tap in the bathroom must be fixed! Little things can be deterrents from the property itself.

What are the most basic styling improvements that you both agree can boost the overall feeling of a property for sale?

1. Clean and de-clutter.

2. Choose the right furniture to make the property feel bigger.

3. Choose accessories and artwork that enhance the property but do not distract.

4. Painting the property can go a long way. Lighten and brighten the colour scheme throughout.

5. Attend to and fix any small jobs before sale. You want the property to look in great condition.

Master Bedroom - Yellow House Interiors

Master Bedroom – Yellow House Interiors

What’s the biggest mistake a seller makes when they put their property on market?
Kathryn: That they overlook getting the property styled by a professional. A lot of people think that they can do it themselves. Calling in the professionals saves you time, money and at the end of the day you will know that you have sold for the highest price possible.

Kylie: The biggest mistake is selling a property vacant with no furniture.

If you had to avoid a certain item, statue, accessory or ornament in a property, what would it be?
Kathryn: I think it would have to be Grandma’s Old China collection! Get rid of it quick!

Kylie: Photographs of the family, it can be a distraction from the property/room itself if potential clients recognise any familiar faces – keep it neutral. The kitchen bench needs to be bare with a simple centrepiece like a bowl of fruit. Take off the fridge magnets! Bathroom should be 5 star hotel clean with new towels and please put the toilet seat down!

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Spruce up your home with these today!

Any favourite products to spruce up your home?
Kathryn: Here are some great products which will help your property stand out from the crowd…

1. Titan Table Lamp from Freedom

2. Hamret Copper Dish from Citta Design

3. November 1927 from Society 6

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Very Basic Styling Tips For Selling

FACT: An empty room is a smaller room.

JUST PLAIN WRONG:  Furniture makes a small room smaller

empty new roomWhen I am faced with showing a vacant property I prep every buyer before they inspect the property with this reminder – “An empty room is a smaller room”.  But who believes a real estate agent?!

I strongly encourage every Beach & Bay seller to furnish a room, because without fail, if they do not, I guarantee buyers will make the comment that the room is small, in fact too small for their requirements and that great first impression is lost. Not only that, a buyer will go on to say “Imagine how small the room will be once furnished! “ This is so wrong but it’s hard to convince a buyer of this. Buyers need to see to believe.

small_bedroom_design_ideasRecently I had the situation where 2 identical properties were for sale by the same owner, one was furnished and one was not.  I would show buyers through the first unfurnished apartment  and, like clockwork, their initial reaction  would be “Oh the bedrooms are small, will they fit a double bed?”  Tape measures would come out, criticisms would be made…Then I would take them to see the identical but furnished apartment and their reactions would be positive, no concerns about fitting a queen bed  (maybe even a king) and tape measures would come out again but this time to actually confirm that indeed the rooms were exactly the same size as the other unfurnished apartment.

unfurnishedA furnished room shows dimension which in turn makes the room look bigger and it shows the buyer clearly the functionality of a room.  I’m not encouraging clutter, because a cluttered room is a disaster for presentation and of course can make a room look diminished. What I am encouraging though is hiring furniture, or if finances are tight, borrowing core pieces of furniture for rooms, a bed or a desk or a sofa from a friend or neighbour.

furnished-vs-unfurnished3Just remember, I can guarantee:

An empty property is a smaller roomed property = a harder sale = longer sale = reduced sale price

 

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