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Will your home pass the test?

Web_01Real estate mogul Barbara Corcoran recently said at a real estate conference that it takes a buyer, entering the first room of the house, only 8 seconds to get an impression of the home.  There is really no room for error with an 8 second time span and it hits home how important styling and presentation really is.

Thinking of selling? How about doing the 8 second test on your own home. Is the first thing you see when entering your home a Brady Bunch gallery of family portraits? Is this what you are selling or are you selling the light, bright and spacious entrance foyer which you cannot see because all you are focused on is the faces staring back at you?

Web_11After you have done the 8 second test, go outside and get in your car. Drive around the block and then pull up out the front of your house. How’s the 8 second rule from the street? Some buyers will see your property advertised and then do a drive-by, will these buyers come back for an inspection? Or will they see the overflowing gutters and think too many trees equals too much maintenance?

Web_10Then maybe invite some friends over to do the 8 second test.

Did your property pass the 8 second test? Give Beach & Bay a call so we can provide you with a market appraisal and connect you with our network of stylists, cleaners, handymen and women who will ensure your home is presented to perfection and the maximum sale price is achieved.

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Get market ready and sell your property fast!

lounge-webThe right agent and perfect presentation of your property sets the scene for a successful, stress free, financially rewarding sale in record time.

So, you have chosen Beach & Bay Realty and now here are some quick tips from Yellow House Interiors to assist in making your property market ready:

1. Clean and sparkle
Make your property look polished and cleaned to perfection. Pay attention to details like skirting boards, light fittings, windows and walls. Giving your property an all over thorough clean will be an essential step in creating a property that people want to buy.

2. Colour correction
Keep wild and wacky tones to a minimum and stick a neutral and subdued colour palette. Don’t forget that you want to appeal to a great variety of people and create a feeling of space in the property. A fresh coat of paint can change almost everything!

3. Family photos, be gone!
Store and remove all personal objects and photos. Keep in mind that your property needs to attract buyers that want to move in NOW. Keep the styling fresh, simple and not over complicated.

4. Replace carpets
Old carpet can be a huge turn-off. To achieve a higher selling price it’s worth replacing tired old carpet with new carpet in a contemporary hue that works with your paint colour and furnishings.

5. Hire furniture and accessories
You can put this together yourself but if you really want to get the top dollars for your property then call in the professionals! Replace furniture and accessories with specifically chosen items that complement the property and aim to to make the property look it’s very best ready for sale.

6. Quick fixes
Look at your property with fresh eyes. All of the small jobs that you’ve been putting off for so long need your attention before your property goes on the market. Make a list and get them done, you will be thanked for your hard work with interest from the market.

Yellow House Interiors can help you with all of your styling and decorating needs. Achieving the highest price possible for your property through beautiful styling and advice is what we do best! For more information go to www.yellowhouseinteriors.com.au.

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The Block Auction Results 2014

Chris & Jenna's Apartment

Chris & Jenna’s Apartment

Last night the nation tuned in to watch the finale of Channel 9’s The Block. Whether you’ve followed the series since the beginning, watched a few episodes here and there or purely just switched on to see the results, we were all watching and everyone’s talking today!

Last year the contestants took home over $500,000 each, a big difference to this year’s results…
  • The boys Simon & Shannon won this years series and took home $445,000 ($100,000 prize money plus $335,000 profit)
  • 2nd place Chris & Jenna walked away with $310,000
  • 3rd place Max and Karstan received $40,000
Shannon & Simon's Apartment

Shannon & Simon’s Apartment

Darren & Dee and Michael & Carlene walked away with just $10,000 for their efforts over the last 10 weeks. As news.com.au calculated, their efforts were worth $10.21 per hour based on a 16 hour working day over 7 days a week, including the $700 per week away-from-home allowance received from Channel 9! To sum it up, these two couples worked for just over half of the hourly minimum wage.

This morning I asked our Managing Director Kylie Emans about the results and her response as a real estate agent was: “the property market has spoken, now that was reality! The only reality in that reality tv show!”

Michael & Carlene's Apartment

Michael & Carlene’s Apartment

All those people lining up to look and all of us watching on TV but who are the buyers? 3 bidders stood out and the first auction stalled before a bidding war between two parties kicked off (what a relief that was!), but they were all the same buyers (even some familiar faces from previous seasons) bidding on each apartment, what a joke!

Now everyone is pointing the blame – were the reserves set too high? Are the auctioneer’s to blame? Did the bidders have inside information? Or was it all down to the order of the auctions? (despite the majority of couples wanting to go towards the end!)

One thing’s for sure, it definitely shows the unpredictable nature of the property market!Source: http://www.news.com.au/entertainment/tv/the-block-darren-and-deanne-and-michael-and-carlene-earnt-just-1071-per-hour-for-their-efforts/story-fn8yvfst-1227088489917

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Don’t Overpay On Advertising When Selling Your Home

Real estate advertising has come so far since I first started in the industry. I remember as the salesperson, having to take the photos on a camera using film, then walk up to the local chemist to have them developed, $15 and an hour later we would realise the photos were not all that good and needed a second take but having to meet a print deadline we would have to pick the best of a bad bunch.

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14 Randell Ave, Lilli Pilli

Now we have such sophisticated technology for marketing at our fingertips with specialists for every step of that process, whether it is the photographer or stylist, I would not dare to pick up a camera to photograph a vendor’s property. At the same time, the cost of advertising has decreased significantly as print media falls by the wayside.

241 Attunga Rd, Yowie Bay

241 Attunga Rd, Yowie Bay

At Beach & Bay Realty we have taken a simple approach to marketing that encompasses a substantial online presence, including social media, with print media including brochures and signboards to reinforce the online experience.  We have designed our marketing packages to be best value for money without compromising on the quality of the advertising. It is no longer necessary to spend $10,000 on a marketing campaign.

5/5 McDonald St, Cronulla

5/5 McDonald St, Cronulla

Buyers are busy people, they want the information at their fingertips and this is why real estate websites have become the norm for finding buyers. Print media advertising such as our local paper is great for a coffee table read but if you are actively looking for a home or investment property, by the time that property is advertised in the paper, the agent is exchanging contracts with the buyer who found it online.

We have also sold several homes from our local  social media marketing, including the “I love Cronulla” Facebook page and Beach & Bay’s Instagram page (instagram @beachandbayrealty). With 8000 followers on Facebook, people know we know the area and check our updates daily.

15 Seaforth Ave, Woolooware

15 Seaforth Ave, Woolooware

If a vendor would like to advertise in newsprint the option is always there but we like to encourage our vendors to spend their money where it is best going to seen by active buyers. We look at it from the angle that if we were selling our own home or investment property where would we spend our money on advertising?

This is what we stand by, it works, it works fast and we have done it ourselves:

  • Professional photography – we believe our photographer is the best in the area
  • Floorplan
  • Virtual Floorplan or video
  • Websites – as many as you can be on
  • Colour brochure with floorplan
  • Signboard
  • Social media
  • 17 Bass St, Port Hacking

    17 Bass St, Port Hacking

    On-site Auctioneer if market and property suitable

This can all be done for less than $3000.

Happy Selling!

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