Everyone interested in this debate should take 15 mins to watch this video clip with speaker Clay Shirky on “How twitter can make history”. The key points I gained from this, highlight not only how social media is changing society but how the internet and its tools such as twitter, facebook etc have a distinct advantage over print media.
I quote Clay, “We are increasingly in a world where media is global, social, ubiquitous and cheap”. Clay points out that social media means that consumers are now producers (amateur maybe) and that social media audiences are able to talk back, participate and produce. No longer are audiences just audiences and disconnected from the material. This has been one of the most important advantages that the internet and social media tools have over print media. Everyone wants to participate!